Best Practices for the Use of Targeted Cell Phone Campaigns for College Recruiting - Part III of IX
This is the third entry in a nine part series on how corporate recruiters should use cell phone text messaging (SMS) as part of their college recruiting strategy. To read the entire series, either start with Part I or download our free recruiting white paper on the same topic.
Campus – A Recruiting Environment
In the cafeteria, in student lounge areas, or while waiting for classes to begin, college students are busy with their cell phones. It’s not unusual to hear the tap-tap-tapping of text messages being received and sent.
On-campus recruiting is still the best way to recruit future interns and entry level employees. Employers can use the wonderful world of text messaging to send prime candidates advance notice of campus recruiting events or job and career fairs where the company will be represented.
Targeted text messaging campaigns are an excellent way to build a rapport with students and guide them to your company’s Web site where they can learn even more about what you have to offer in terms of internships and job opportunities. The truly clever, creative employer will have its text message shared with others, thereby increasing the effectiveness and extending the reach of the campaign.
Many of the more successful employers recruit from the same colleges year-after-year. They have not only built rapport with the students, they’ve built positive reputations as well. Text messages from these employers will have an advantage over the newer companies on campus, but well worded, carefully targeted text messaging campaigns can help get a newer company noticed.
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