Best Practices for the Use of Targeted Cell Phone Campaigns for College Recruiting - Part II of IX
This is the second entry in a nine part series on how corporate recruiters should use cell phone text messaging (SMS) as part of their college recruiting strategy. To read the entire series, either start with Part I or download our free recruiting white paper on the same topic.
College Students and Text Messaging – Attitudes and Trends
College students use text messaging to communicate with friends, to vote for their favorite contestant on “American Idol,” or to learn about the latest ring tones. Companies like McDonald’s and Starbucks have already taken advantage of this medium and begun using it to market their products to one of their highest volume of customers.
College and corporate recruiters are taking notice of the effectiveness of this form of communication and incorporating it into their recruiting mechanisms. It’s an excellent way to reach even more students who may be seeking a college education or a position with a top employer.
The same rules apply to text messaging as to emailing: be creative and be legitimate. The target audience of 18 to 24 year-olds knows it’s in high demand, so take the time to learn what motivates them, and then leverage it. Text messaging isn’t cheap, so make every byte count. The message should be direct and clearly stated, even in the limited context of an SMS, and make students not only want to click on the provided link, but to share what they’ve learned with friends.
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