Best Practices for the Use of Targeted Cell Phone Campaigns for College Recruiting - Part I of IX
This is the first entry in a nine part series on how corporate recruiters should use cell phone text messaging (SMS) as part of their college recruiting strategy. To read the entire series, either start with this entry or download our free recruiting white paper on the same topic.
Introduction
Today’s high school and college students are always on the move. One increasingly effective way of communicating with them is through their cell phones.
Ninety percent of all college students own cell phones; sixty percent of them communicate via text messaging. As text messaging grows in popularity, the smart college and company recruiters are making use of this fast, efficient form of interaction. It has actually been determined that students communicate more with their cell phones than they do via the Internet. Their cell phones are with them everywhere they go, so there’s no hindrance to their activities. Text messages can be read and sent while riding the bus or while waiting to be served in a restaurant.
More than three-quarters of teens between 15 and 19, and 90 percent of early twentysomethings, regularly use their cell phones for text messaging (SMS). And they’re not just used for voting undesirable contestants off “American Idol” and “The Apprentice,” nor are they simply tools for marketing goods for retailers like Starbucks, Hershey, and McDonald’s. Today, text messaging is a method of communication for colleges and employers seeking serious, career-minded students who want high quality educational and employment opportunities.
Purpose
The purpose of this series of nine blog entries is to help college and corporate recruiters use this ever growing means of communication to help them recruit college students and recent graduates. It outlines how text messaging is evolving for college students into more than just a way to download the latest ring tones. It’s expanding into a means for recruiters to capture the attention of students with enticing offers of rewarding educational, internship and career opportunities.
This series is based upon a new, free white paper that was recently published by CollegeRecruiter.com and available for free download at http://www.collegerecruiter.com/pages/white-papers.php.
It makes perfect sense that recruiters use targeted cell phone campaigns. I'm sure that it will be an effective means of connecting the right opportunities with the right candidates. I look forward to reading the rest of the blog series.
Juan Rodriguez