100% Delivery of Targeted Emails
Our targeted email product was just tested by list broker Eclipse DM. The results were great. We have a database of 120 million double opt-in candidates, of which 8.5 million are college students and recent graduates. We have up to 700 fields of data per candidate, so can target them by experience, school name, geography (state, county, metro, city, or zip), diversity, major, GPA, years until/since graduation, etc.
Eclipse DM had us send a test message of their choice to 200 email addresses they own so they could verify (1) if we’re able to deliver the emails and (2) if those emails end up in the spam folders or stay in the inboxes once they’re delivered. The email addresses included paid ones such as Bellsouth, Comcast, and Earthlink and free email addresses such as Hotmail, Yahoo, and Gmail. I’m proud to say that we delivered 100 percent of the emails into the inboxes and none ended up in the spam folders. If you'd like a copy of the report, email me.
This is a great product for employers which have large or difficult hiring needs. The minimum price is $2,250. For that, we deliver 50,000 emails. As you might suspect, the cost per thousand drops even further as the quantities increase. There’s no additional charge for additional selects, so you can really drill down to exactly the demographics that you most want.
Steven:
When I was at Versant and we worked on campus recruiting e-mail campaigns together, they resulted in some of the best return rates (delivered, opens, click-throughs, etc.) that I have seen for e-mail marketing. I blogged about our project last month:
http://blogs.ittoolbox.com/pm/recruitment/archives/email-marketing-for-recruitment-14410
Congrats on the successful test.
Jason