SEO: A Dividend of Blogging
Over the past few days, there's been some talk in the recruiting blogosphere by highly respected experts such as Joel Cheesman and John Sumser about the value of blogging. Even though I feel that CollegeRecruiter.com is still feeling its way through this ever changing landscape, I was honored to see that both chose to praise our efforts.
Both Joel and John would likely tell anyone who asked that one of the key benefits, but certainly not the only benefit, of blogging is search engine optimization. By writing a lot of blog articles for your own site, you're creating a lot of new, keyword rich content that the search engines will love. The more articles on your site about a particular topic, the higher your search engine rankings will be for all of those pages. But one of the benefits of blogging that others often overlook is that blogging also leads to more links to your site from other blogs, especially if you're an active participant in the blogosphere by posting informative comments to other blogs and linking to other blogs from your own entries. Another great way of generating those incredibly value links from other blogs is to offer them free recruiting blog articles or other such content to run on their blogs. They get more content and perhaps some relief from the pressure of having to write that day and your entry will inevitably include a link to your site from your byline. Win-win.
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