Starbucks: These Folks Know How to Sell More Than Coffee
It is difficult to find a handful of highly qualified hospitality industry employees in just about any market these days. It is even harder when you're trying to attract a large number of college students for part-time jobs and internships and recent graduates for entry level career opportunities. Want to make it darned near impossible? Try doing that for thousands of stores located not only across the country but around the world.
So how do you succeed? You don't write boring job descriptions that only speak to the needs and wants of the employer. Instead, you write job postings that sell the opportunity to the needs and wants of the candidate. And you create marketing collateral such as full color pamphlets printed on high quality, recycled card stock and place them in high traffic areas within your stores. In short, you do what Starbucks is doing:
Great share Steven. Agency.com, an ad agency in NYC competing for talent in a very tight space is similarly, ‘in the know,’ and like Starbucks is adding great collateral to their war chest.