Best Practices for Targeted Email Campaigns - Part VIII
This is the eighth and final article in a series of blog articles about the best practices for using targeted email campaign to help employers hire college students looking for internships and recent graduates searching for entry level jobs and other career opportunities. This series is based upon a free targeted email recruitment advertising campaign best practices white paper co-written by Jason Bakker of Campus Media Group and me.
Conclusion
Thanks to the Internet, today’s promising high school and college students are more accessible than ever before; however, they are being bombarded by so many advertisers that to get them interested in what you have to offer, you have to be creative and speak to their interests.
Email messaging is a fast, effective way to reach a greater number of students in a shorter amount of time than in previous years. It’s also a way for you to quickly determine which students are the most promising and to establish a relationship with them so that they have your organization foremost in their minds when they finally settle down to begin submitting applications and browsing employment search engines.
As a recruiter, you have a tough job ahead of you when it comes to attracting the best students for your organization, but if you follow some of the guidelines presented in this white paper, you will be well on your way to making the best possible use of the Internet and email messaging.
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