This is the second article in a series of blog articles about the best practices for using targeted email campaign to help employers hire college students looking for internships and recent graduates searching for entry level jobs and other career opportunities. This series is based upon a free targeted email recruitment advertising campaign best practices white paper co-written by Jason Bakker of Campus Media Group and me.

2. Campus – A Recruiting Environment

Many of the most successful employers recruit on college campuses because they understand that college hiring is a strategic, low cost source solution to their goal of recruiting their next generation of leaders. These employers tend to recruit from the same schools year after year. Colleges that recruit from high schools tend to focus on athletes, but some colleges recruit high school students based upon their academic accomplishments. Whether the recruitment is for employment or education, recruiting has traditionally been done on-campus with representatives of the employers and schools actually visiting the campuses from which they are recruiting students. While those visits are still popular, the growth in targeted email and other marketing options have allowed recruiters to connect with far more students at their target schools and to reach students at schools which the recruiter would like to visit but can’t due lack of resources.