To help promote the Blogswap, we recently made available to the authors and publishers a couple of banner ads. My thanks to Jason Davis of Recruiting.com and Jim Durbin of StlRecruiting.com and CharlotteRecruiting.com for adding the banners so quickly to their sites. Want to do the same? Feel free to grab either or both of these banners and add them to your site.

If you're looking for a great way of building traffic to your human resources or career-related blog, then the Blogswap is perfect for you. Authors get the benefit of click throughs to their blog from people reading their content on other blogs. In addition, when your articles run on other blogs, the search engines pick up the keywords in your article and see the link in your byline to your blog so they infer that those keywords are related to your blog. The result is that when your target audience runs searches at Google etc. for those keywords, your blog will come up higher in the search results. For publishers, receiving the free content helps them add more and more content to their blogs. More content means more traffic from the search engines, both because there is a better chance that you will have content that matches the keyword strings being entered at the search engines and also because the search engines rank sites with more content higher than sites with less content.

Want to participate? I thought so. Sign up for the free human resource and career related content exchange program a/k/a the CollegeRecruiter.com Recruiting.com Blogswap.