What's a Millenial or Gen Y'er?
I had the pleasure of speaking in Seattle yesterday to a packed room at the Mountain-Pacific Association of Colleges and Employers (MPACE) annual conference about social networking sites such as MySpace and Facebook. The participation and enthusiasm exhibited by the attendees was great and that made the presentation a lot of fun and probably a lot more interesting for the attendees. Most of the attendees were college career service office professionals, but a sizeable minority were employers who are actively engaged in college hiring.
One of the feedback forms suggested that I add a slide to my presentation that defines what a Gen Y'er is as I often referred to that generational group during the presentation but never defined it. If I had been speaking to a general audience, I definitely would have done so but I figured that people who are engaged in college recruiting wouldn't need to see that information. Perhaps the suggestion came from someone who is new to the field.
In any case, as I was reading through my favorite blogs I came upon a recent entry by Chris Russell at the Recruiting Fly Blog about the Millenial Generation, also known as Gen Y. Not only is Chris a great guy who provides great value for his AllCountyJobs.com clients, but he's also a great blogger. To summarize the blog entry by Chris, Millenials are:
- Born between 1982 and 2002. There are 80 million of them.
- They're the most "wired" generation ever. [Chris didn't write this, but they're also the most wireless generation ever.]
- They spend their free time on-line. Forty-three percent spend more than 10 hours on-line a week with their favorite destinations being Google, Yahoo, and MySpace. Seventy-five percent spend less than two hours reading magazines and 67 percent spend less than two hours reading newspapers.
- Their top resources for job searching are networking, university career centers, and internships.
- When they graduate, 43 percent plan to stay in same state as their college, 23 percent plan to return to the state in which they grew up, and 28 plan to relocate to a third state.










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