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The Blogswap is Back

Remember the (mostly) successful blogswap organized by Recruiting.com a few months ago? A few dozen (mostly) happy participants each agreed to write a blog entry once a week, have that entry published on another participant's blog, and publish a blog entry written by one of the other participants. Basically, you write an entry, send it to one person, receive a blog entry from someone else, and publish that entry. Nice idea, but it had a significant problem: not enough of the participants were able to write an entry each and every week and those who did felt a lot of pressure to do so.

Bill Clinton with Google guysI have been talking with Jason Davis, founder of Recruiting.com. He is such a pleasure to speak with that I'm going to have to start making up excuses just to get the guy on the phone. Whether you like his politics or not, people often remark that Bill Clinton has a way of making every person that he meets feel special. Jason has that gift too. Awesome.

So Jason and I have been talking about how to resurrect the blogswap and we're just about there. We need to iron out the rules/instructions but we anticipate that we should be ready to roll within one to two weeks. To solve the "no time to write this week" problem, we're dividing participants into two groups: authors and publishers. Many participants will want to both write (be an author) and receive content for their sites (be a publisher) and that's great. But some will want only to write so they can get their content out on other blogs and thereby increase the number of links back to their site, spread their gospel, etc. Others will want only to publish because of lack of time or perhaps they'd prefer to keep their content on their site. I will do both and I'm expecting that many and perhaps of the participants will also do both.

Authors will submit their blog entries to CollegeRecruiter.com (more details on that when we get the rules/instructions ironed out) and our content manager, Shawn Augustson, will then forward that entry with instructions to the next publisher on the list. We'll work in a wheel format so that if there are 10 publishers each publisher will receive every 10th entry. Authors can submit entries as often as they want. Some are prolific writers and may want to submit multiple entries a week. That's great. Others may only want to submit occasionally. That's great too. Publishers will be allowed to reject entries that are objectionable to them or may be to their readers. For example, I will likely reject entries that are targeted to Baby Boomer job seekers as few of our college student and recent graduate job seeking audience is going fall into the Baby Boomer demographic. A blog that focuses on Minnesota information technology workers will be unlikely to post an entry about nursing careers in Florida.

Wanna participate? I thought you would. Contact Shawn and let him know that you're interested so that we can be sure to get the rules/instructions to you as soon as they are completed.

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