DigitalTown will feature sites dedicated to specific high schools. The company apparently owns 27,000 domain names with each being comprised of the name of a high school and its mascot. The story used the example of edinahornets.com. That really caught my eye because my wife graduated from Edina High School and we live in Edina.

I'm going to go out on a limb here and predict that the people who will make the most money and have the most fun with this venture are going to be BDC's attorneys. I have to believe that the local high school districts are going to go ballistic over the use by BDC of these trademarks. I'm sure that BDC's attorneys have reviewed the issue and are convinced that they are on solid ground, yet I'm also sure that the attorneys for the school districts are going to say the same thing in the opposite direction. To greatly simplify the issue, this is basically going to come down to a legal decision as to whether BDC's use of these names is confusing to the average Joe. I think that it is safe to predict that the average Joe is going to expect that when they go to edinahornets.com that they are going to an official site sponsored or endorsed by the Edina High School.

I wish BDC the best...attorneys. They'll need them.