Recruitment Video That Speaks to Gen Y
DialogueDirect, an in-person fundraising organization for non-profits, has a recruitment video on Google Video that should be watched by all organizations which want to recruit college students and recent graduates for entry level jobs and internships. Note that the entire two minutes of the video speak to the needs and wants of the candidate and none of it is about how much you're paid, benefits, qualifications, etc.
This generation is very motivated to do good for their communities and the world. If your organization is able to provide them with an opportunity for doing so, then make sure that you communicate that loud and clear. Even if they won't be saving trees 40 hours a week, tell them about your organization's involvement in the community and the ability that they'll have to volunteer with groups sponsored by your organization or perhaps even through a program under which you pay employees their regular wages while they're volunteering.
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