One of the recurring discussions that bloggers have with non-bloggers at conferences such as OnRec is how we find the time to blog. While some of us find it easier than others to carve out the 15 to 30 minutes a day that blogging requires, the reality is that we all struggle to find the time and we're usually pretty forthright about that with the non-bloggers. One possible solution that keeps popping up in those conversations is for employers and other organizations which want to blog to hire professional writers to do the blogging. But who should they hire?

I believe that it is imperative that bloggers have a true passion for the subject matter they are writing about. While it may be ideal that they are in positions of responsibility within an organization, I don't feel that it is necessary. Indeed, it can be quite beneficial for an organization to have many of its people blogging so that candidates can get a more accurate, transparent picture of what is happening within the entire organization and not just in the executive offices. But if the executives don't have time to blog and the managers don't have time to blog and the line employees don't have time to blog, then who does? Could it be that blogging just might be the economic salvation of a new generation of journalism majors? And if so, wouldn't that make blogging this year's black?

CollegeRecruiter.com is always on the look out for candidates, employers, career counselors and others who want to blog as we have eight different blogs. Although we have hundreds of bloggers, many write for weeks or months and then move on to other challenges so there's turnover and there's always the need for more diversity of opinion. Some of the best bloggers that we've had came to us from journalism schools, either as currently enrolled students or as recent graduates. They're taught how to research, how to write, how to persuade. Hmmm. Kind of sounds a lot like the skill set of a successful blogger, doesn't it?

When I talk with those who want their organizations to start blogging but don't feel that any of their current people have the time, I recommend that they consider hiring a journalism major or recent graduate to blog for the organization. If you're looking for some great journalism majors or recent graduates, reach out to your local school's career service office or use CollegeRecruiter.com by posting a job or searching our resume bank. Although I can't promise that you'll look good in black, I can promise that you'll be a big step closer to making blogging a reality for your organization.