Something that too many bloggers forget is that the vast majority of people don't care and shouldn't care whether content posted to a web site is posted as an article, a blog, or something else. To them it is content. To characterize one type of content as an article and another as a blog entry is kind of like the tail wagging the dog. Content is content regardless of the technology used to post it. Blogs are blogs because of the software not because of the content. So those who want to be paid to write should understand that if they're being paid to write blog entries they're still being paid to write articles but those articles will be posted to a web site using blogging technology.

Some will argue that the style is different between a typical blog and a typical article. I will concede that is a reasonable argument, but I believe that it fails because the reality is that there is no typical style for blog entries and no typical style for articles. Some blog entries are long and some articles are very short. Some people who write blog entries do so very infrequently while some who write articles do so multiple times a day. Some blogs, including those on CollegeRecruiter.com, allow readers to post comments or otherwise participate in the discussion while others do not. Some bloggers, including me, read other blogs every day to stay current but many bloggers do not. The technology does not govern what you write about, how you write about it, how often you write about it or anything else other than how it gets posted.

I love blogging because it makes it very easy and quick to post content to our site and therefore it allows me to write almost every day and often multiple times a day. That frequent writing also encourages (forces?) me to read about recruiting and specifically college recruiting every day to learn and stay current with new developments. So am I a blogger? Sure. Is that any different than being a writer? No.