Want a Job? Blog!
It is widely believed that 90 percent of candidates apply only to advertised job openings even though only 10 percent of job openings are advertised. Logically, if you're looking for a job, you're going to do whatever you can to put yourself in the group of 10 percent of the candidates who are applying to the 90 percent of job openings even though those openings are unadvertised. But how do you do that? Networking tactics such as informational interviewing are great approaches, but I just learned about another.
Create a blog specifically about the organization for which you wish to work and the work that you would do for them. Can't possibly work? Wrong. C.M. Russell just wrote about Carolynn Duncan of Provo, Utah who did just that. Carolynn wanted a job with Provo Labs so created a blog that outlined why she wanted to work for them but, more importantly, why they should hire her. Awesome.
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