Do the college recruiting sections of U.S. employers lag those of their European counterparts? According to Resourcing Strategies, those of us in "the colonies" have fallen behind but there is no sinister reason. Instead, the reason is that college hiring on the western side of the pond tends to be driven more by on-campus recruitment than the hiring on the eastern side of the pond. Over there, career service offices are either non-existent or virtually invisible. Over here, career service offices are important partners to employers who recognize that college hiring is strategic and to be successful they must conduct an integrated program that combines on-line advertising, off-line advertising, networking, relationships with faculty, relationships with staff, relationships with students, etc.

So is it acceptable for U.S. corporate employment web sites to be less than they can be or even should be? No. Employers that want to improve their web sites may wish to review our free white paper, Best Practices for Corporate Employment Web Sites.