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An internship can be defined as "a period of apprenticeship when students work off-campus, under supervision, in a school, factory, hospital, business, laboratory, or government agency or program. It also allows students to learn practical applications of classroom material." (CollegeInColorado.org) A co-op program, which most people would regard as being different, can be defined as a "college sponsored work/internship program." (College Counseling Guidebook) So what's the difference?

Even though you can't readily tell from those definitions, internships are generally short-term relationships. They often last just weeks or perhaps a few months. Co-op relationships often last for years and are typically long-term relationships during which the student attends classes, takes a break for weeks or months to get practical training, goes back to classes for weeks or months, back to practical training, etc.

In the May 2006 issue of Campus Career Counselor, Co-Editor Peter Vogt asks why aren't all schools co-op schools by requiring their students to participate in several full-fledged co-op experiences in order to graduate. He adds that he can't find any downside to co-op programs other than they sometimes extend the period of time during which the student is enrolled in school, but that downside is easily offset by the phenomenal and vital practical experience that participating students accumulate by the time they graduate, contacts, and more. Employers love co-op programs because they lead to great hires (60 percent of co-op students accept jobs with their co-op employers). The same questions could be asked about why schools don't require students to have fulfilled several full-fledged internships in order to graduate. Co-op or internship, I can see more and more schools requiring students to obtain such experience before they graduate. But would it be a good thing for schools to require that?

When I learn that a student or recent graduate is having a hard time finding career-related employment, I know that it is almost always due to one of two reasons: (1) they aren't networking properly or (2) they haven't invested in themselves to obtain practical experience in their career field prior to graduating. Co-op programs and internships both provide wonderful networking opportunities and by definition provide students with practical experience in their career fields. So shouldn't schools require students to complete at least one co-op or internship program prior to graduation? I say no.

I do not feel that it is the responsibility of the schools to find rewarding employment for all of their students. Unless a school were to assume that monumental responsibility, they will essentially be creating an unfunded mandate by imposing an employment requirement upon students who may have no interest in being employed in that career field after graduation. For example, I went to law school (I'm fully recovered) and watched as many of my classmates graduates and took positions in non-legal fields. Did they value their law school education? Absolutely. But did they want to work as lawyers? Absolutely not. For my law school to have required them to complete a co-op or internship program in a legal position would have been damaging to those students because it would have taken time away from their preferred calling of starting their own business or working in some other non-legal position.

Schools should focus on education. They should not be asked to become parents to these young adults. Do they sometimes make mistakes? Absolutely. Should schools be paternalistic and do whatever they can to prevent these young adults from skinning their knees? Absolutely not. Let them make mistakes. Let them learn from their mistakes. If they don't at the age of 22, then they will when they're older and more likely to have a mortgage, a spouse, and kids. Better now than then.

One of the things I do is provide career development advice and coaching to job seekers and those who are employed. One of the other things I do is provide evaluation and then advice on various internal business issues that need a solution or a better way of getting the work done. Yet another thing that I do is network. Actually, it's simply chatting with people about this, about that, and just getting to know them.

So it was that I had an interesting opportunity to do some organizational development as well as career coaching.

The paralegal expressed some disappointment with the job. As our conversation evolved, it turned out that the lawyer was delegating not only increasing amounts of legal work, but also personal errands and business, and other extraneous things. The paralegal finds the boss to be an agreeable person but the "work" was beginning to consume the one person and make the real business of being a paralegal secondary. My acquaintance was thinking about looking for a new job. What I heard was a person in one of the later stages of burnout.

Now if the real, 9-to-5 work is satisfying and it's this maddening extraneous stuff that driving one up the wall, then maybe it's time to delegate a different way or even stop delegating the personal life. I could tell by certain things said in the conversation that this was not a work relationship that was evolving into something more. It was simply an overworked lawyer depending too much on the single employee.

It would have been good to talk with the lawyer, just have a casual conversation and observe that the paralegal seemed to be doing a lot of extra stuff instead of getting the pleadings (or whatever) prepared for court, the documents ready for signature, the research completed and written up, the calendar and docket kept up to date. Why is the paralegal taking your laundry to the cleaners?

Work stress, it was found in an Ohio 2002 study of public employees, can be the cause of an abnormally high rate of attrition. Some factors influencing staff to leave were:

  • too many work responsibilities
  • taking on the additional responsibilities with no corresponding increase in salary
  • too many requirements for advancement
  • more money elsewhere
  • no time for personal relationships
  • too many late night meetings, and
  • conflict with values

The findings indicated that communication was one of the keys to working through issues such as difficulty with personal expectations, unclear priorities, and too much work. Interestingly, those were essentially the complaints of the paralegal. We continued to chat. Then, it was time to offer suggestions for solutions. It was time to recommend making the lawyer aware that the dependency was becoming overwhelming and that the paralegal would prefer to cut back to being just a paralegal.

Apparently they had the conversation. It's more than six months ago that we had our encounter. Once in a while I go into the office and still see the paralegal. "How are things going?" I ask. "Just fine," is the response.

We've been working on this for months so I'm pretty excited to announce that we're starting to roll out a brand new feature for CollegeRecruiter.com: video job descriptions. Job seekers who want a sneak peak at what it is like to work in a particular job have always been able to job shadow, but it can be difficult to find employers who are willing to allow outsiders to follow an employee around for a day or even part of a day. Now, in just a few minutes, job seekers can get a taste (well, actually see and hear) what it is like to work in a particular field.

We'll soon have hundreds of these videos available to visitors to CollegeRecruiter.com and any other site. That's right, we're putting these in the public domain so college career service offices and any other web site will be able to run these videos on their sites at no charge. The first video is about Advertising and Promotions Managers:

It is often said that you don't get a second chance to make a good first impression. That is especially true with respect to trying to recruit high quality candidates. These candidates almost always visit the employment web sites of the organization for which they are interested in working. CollegeRecruiter.com recently published a white paper on the best practices for corporate employment web sites, but even more recently Gerry Crispen of CareerXroads released their 2006 list of the 25 best corporate employment sites. Listed alphabetically, they are:

  • Agilent;
  • Bank of America;
  • Bell South;
  • C. H. Robinson;
  • Capital One;
  • Federated;
  • Ford;
  • GE;
  • General Mills;
  • Goldman Sachs;
  • HCA;
  • Intel;
  • Kodak;
  • Lilly;
  • Merck;
  • Microsoft;
  • Morgan Stanley;
  • Proctor & Gamble;
  • Sherwin Williams;
  • Southwest Airlines;
  • Starbucks;
  • Target;
  • Texas Instruments;
  • Whirlpool; and
  • Xerox.
Congratulations!

It is day two of the Southwest Association of Colleges and Employers (SWACE) conference in New Orleans. Attendees are happy, excited, and yet also uneasy. They're happy to see each other and to have the opportunity to attend such a wonderfully put on conference. They're excited about the material that they're about to learn (perhaps even a few of them feel that way about my presentation on blogging and podcasting this afternoon). But they're uneasy because the conference is in New Orleans.

The informal walking tour that a few colleagues and I took last night into the French Quarter revealed little visible damage remaining from Katrina (unlike my drive yesterday through the devastated St. Bernard's Parish) but the number of people in the bars, souvineer shops, and on the streets was far fewer than in previous years. The garbage on the streets and the amount of construction seemed higher than in previous years. The consensus was that this city is coming back, but even in the least damaged areas, there is still so much to be done.

This morning a group of 27 of us took a guided tour of the American sector (downtown) and French Quarter. Our local guide was wonderful and quite colorful. He provided us with a lot of interesting information and, as all good guides too, quite a lot of trivia. At the end of his 1.5 hour tour, he told us that we were the first large group that he's led since Katrina, which was almost 10 months ago. In addition to the damage this city took from the storm, it is also suffering from the damage caused by the drop-off in tourism.

New Orleans is a great city. It has survived and come back to prosper through hurricanes, fires, and other natural disasters. I hope and pray that this time will be no different. But for anyone who assumes that most of the damage has been repaired simply because we're approaching the one year anniversary of Katrina, think again. Come down here and see for yourself. Get out of the downtown and French Quarter and into the areas such as St. Bernard's Parish. See what is really happening. See how entire neighborhoods are virtually deserted and the only people who are living in them are living in FEMA trailers. How long will those trailers survive before they fall apart? And who would want to live on a block where every other home is deserted and infested with mold and wildlife?

Wendy's is paying $11 per hour here and they add a $125 bonus for every week that you stay on the job. You simply cannot find enough people to do the work that needs to be done and with the neighborhoods in the condition they are, you have to wonder how the employers here are ever going to be able to entice the talent they will need in order to rebuild this majestic city.

Recruiters and candidates alike are striving to essentially do the same thing -- meet the right person to fill the bill. For candidates, they want to find the person who will point them in the direction of the career opportunity. On the other side of the coin is the recruiter who's looking for the person who has the experience, expertise, education. Each of them goes "fishing" using the usual bait, the job board, the resume databanks. Those are great places to start. Those venues have a very valid purposefulness in their existence. But there are other places that prove to be even more effective for results. Personal contact at association meetings.

One of the significant aspects of associations is that a large number of those in a particular discipline and interested in gaining more information about their practice come together on a regular basis. All of these people have similar professional interests. Reputations are known. They know who's who in the industry and if not how to contact them, someone who does.

Because of their association, there's a commonality in regard to conduct, motivation, education. They speak a certain industry lingo that everyone understands. Certain terms have a particular meaning and are used regularly by the members. That vocabulary is also indicia of a certain level of expertise. Members are involved to one degree or another. The ones who hold some office or involvement in committee work are developing further expertise as well as leadership. It's a wonderland of finding those who are the two most valued buzz words in the recruiting industry -- "qualified" and "talented."

The attractiveness of associations is actually getting to talk with the real, live people. They aren't some faceless, voiceless, ethereal entity in some remote location. They're corporeal. They have real experience, to one degree or another, in the industry. They have outside interests that drive why they're doing what they're involved in doing. They laugh, they get passionate about business issues, they're outgoing and enjoy being connected with others of similar thought. Meeting them at these meetings, whether a recruiter or a fellow member, is tantamount to doing a preliminary screening interview. You go away thinking, "This one worked. I want to stay in touch with them."

For candidates, whether active or passive, these networks hold bountiful opportunities if you know how to function within them using the proper style. These are the people who can either show you the ropes or allow you to build the rope. For newcomers, these are the places to be in order to get acquainted with what the industry concerns and protocols are. Shop talk is bountiful and beneficial.

For the recruiter, this shop talk is just what the doctor ordered.

For either player in the job search and job promotion "game," associations are a great means of opening up the channel of contacts.

I arrived today in New Orleans for the annual Southwest Association of Colleges and Employers (SWACE) conference. The last time I was in this area was as a volunteer a couple of weeks after Katrina hit. At that time, you couldn't get into New Orleans because the city was under water. Today, the water is gone but the devastation remains.

Seth Gardner of Nechama: Jewish Response from Disaster joined me for a delicious lunch at Elizabeth's Restaurant (home of the soon-to-be-famous Praline Bacon) and then a tour of various parts of the metro, including St. Bernard's Parish. Those of us who live outside of this area simply cannot comprehend the scale of the destruction and how much work remains to be done. Almost every home suffered extensive water damage and very few have been repaired. Nechama and other non-profit relief groups like it are making a huge difference in the lives of the people they touch, but there are far too many people who need such help and far too little help being offered.

Seth showed me the inside of a house that Nechama recently gutted so that it could be repaired by its ex-fisherman owner and we then went to a free medical and dental clinic run by Operation Blessing. That organization is all over the place down here. It receives its funding from Pat Robertson's The 700 Club. Love them or hate the parent organization, their Operation Blessing people are doing tremendous work down here.

We then headed to downtown New Orleans so that he could drop me at my hotel, the InterContinental. The downtown area is dirty and a ton of construction is going on to repair the infrastructure, but there is no question that it is open for business and more than capable of hosting world class conferences again. Which bring me back to SWACE.

Tomorrow is the first day of the conference and I was fortunate enough to be included as a speaker. I'll be talking about blogging and podcasting, two areas that are definitely my passion. I'll share with the career service office professionals and employers who attend my thoughts on how they can best use podcasting and blogging to help students find rewarding employment. They'll also get a sneak peak at one of the video podcasts that we're about to go live with. Shhh. Don't tell anyone.

Candidates (and employers) should look at the cost of living when deciding where to relocate. Just to stay even, candidates who choose to reside in an expensive city will need to earn far more money than those who choose to live in an inexpensive city. So everything else being equal, it makes the most sense to live in cities with low costs of living. Where does your city rank?

The five least expensive cities in which to live are:


  1. Fort Smith, AR
  2. Fort Wayne, IN
  3. Binghamton, NY
  4. South Bend, IN
  5. Huntington, WV

The five most expensive cities in which to live are:

  1. New York, NY
  2. Santa Ana, CA
  3. San Jose, CA
  4. Santa Cruz, CA
  5. San Francisco, CA

--Source: Forbes. Rankings for the 200 biggest metro areas (populations over 231,000). Living costs measure all household expenditures.

My thanks to Hal Fischer, Founder of MilitaryStars, for bringing to my attention a new, unusually detailed statement by Cornell University to those of its students who are using Facebook. Actually, given the popularity of Facebook at college campuses across the country, it is often easier to talk about students who are not using Facebook or even those who are not yet using Facebook. Although many employers do not know what Facebook is or its potential for enhancing their background checking process, even more do not know the potential dangers posed by Facebook to their reputation. In many ways the lack of knowledge about the dangers of Facebook amongst students is similar to the lack of knowledge about the dangers of Facebook amongst employers.

First, let's discuss the Cornell policy. "Facebook is a cool tool," writes Tracy Mitrano, director of information-technology policy at Cornell University, to her students. But Facebook "creates as many obligations as it does opportunities for expression." To describe those obligations, Mitrano drafted an unusually detailed statement — one that other schools may wish to examine and perhaps emulate as they craft strategies for educating their students about the perils of online social networks. Quite simply, many students do not appreciate that a small but growing percentage of employers use Facebook as part of their background checking process. Posting information about getting drunk, sexual exploits, and other such conduct is very unlikely to hurt a student as they try to find internships, summer jobs, and entry level career opportunities.

Mitrano's message included the now standard warnings that material posted on Facebook may end up in the hands of campus administrators or potential employers but it went much further than that. Mitrano's message also emphasizes that any item posted to Facebook may be accessible to employers and others forever because search engines such as Google cache (keep copies) of content.

Miltrano's statement concludes with a final warning that Cornell does not monitor Facebook for content or even provide students with specific guidelines on what to post and what not to post because Cornell believes that its students are young adults and therefore must take responsibility for their actions. While I have no doubt that Cornell believes that, I also believe that Cornell's lawyers would much prefer to see the responsibility for reviewing content in the hands of the person posting the content rather than in a University official for that would open the University up to some liability should they fail to properly warn a student that the content they posted may create a problem. By taking a hands-off approach, Cornell is also taking a keep-your-hands-out-of-my-deep-pockets approach.

Now let's switch gears and talk about the risks to employers who use Facebook as part of their background checking process. In addition to the terms of service clearly prohibiting the site from being used by employers because such use would be a commercial purpose, consider the reaction of students on-campus were they to discover that an employer is using Facebook as part of their hiring process to screen out candidates who have what the employer considers to be objectionable profiles. Many and perhaps most students still believe that the only people using Facebook are other students so students post information with little regard to the consequences. They believe that writing about their partying makes them look cool and will help them win friends. While that may be true, it is also true that employers are using Facebook and even though most employers would not object to students writing about a fun party, they would object to hiring a student who writes about getting drunk, passing out, etc.

Now here is where it gets a little trickier. Suppose the content posted by the student isn't true. Suppose they're just embellishing. Students tell me that most of the profiles contain some truth, some half-truths, and some not-even-close-to-be-truths. Should an employer decline to hire an otherwise qualified candidate because they embellished or even made up stuff about themselves? Employers tell me that it often isn't so much the truth of the statement that concerns them. Even more than that is the lack of judgment that is exhibited when someone posts that type of information about themselves on-line. No employer wants to hire someone who exhibits poor judgment and I believe that they are right to infer that candidates who exhibit poor judgment about themselves are likely to exhibit poor judgment about matters related to their employment.

Not tricky enough? Okay, how about this? An employer declines to hire a candidate because of information the employer finds on Facebook and the intern or whatever employee found the information rats out the employer. They take it upon themselves to be whistleblowers. What do you suppose the reaction of the students on-campus will be? Outraged. Whether they have a right to be or not, they will be. And guess which organization will suffer? The one that was attempting to protect itself by using Facebook in the first place.

Employers who are engaged in hiring college students and recent graduates understand that college hiring is strategic. To be successful, they must build relationships with the faculty, staff, and administration on their target campuses as well as with the students. (See the recently published How to Create a Successful College Recruiting Program white paper available for free download at CollegeRecruiter.com.) But employers who use Facebook as part of their background checking process or to otherwise screen candidates run the very real risk of losing their status as an employer-of-choice and instead become a pariah on campus. Given the lack of reliability attached to the content to begin with, that very real risk is simply not a risk worth taking.

College recruiting is often said to be strategic because it generates for organizations their next generation of leaders. But too often we overlook the important benefits that college recruiting has to diversifying the talent pool of those same organizations. The reason? College students as a group are more diverse than the U.S. working population. So by engaging in college recruiting, organizations are also diversifying their workplaces.

We just ran some statistics that prove the point. Our statistics show that more than 46 percent of candidates in our resume bank of five million candidates are members of a minority group and over 52 percent are female. Below are just a few diversity statistical highlights:

Gender


  • Female - 52.81%
  • Male - 47.19%

Ethnicity

  • White (Non-Hispanic Origin) - 53.49%
  • African American/Black - 24.92%
  • Asian/Pacific Islander - 11.56%
  • American Indian/Alaskan Native - 1.07%
  • Hispanic - 8.96%

Age

  • 18-21 12.85%
  • 21-30 55.17%
  • 31-40 30.40%
  • 61 and over 1.58%

A month or so ago, the Rev. Jesse Jackson was the guest on Comedy Central's The Colbert Report. If you love or hate politics and haven't watched the show, you're really missing out. Colbert puts on a facade of being a hard core Republican but it is pretty apparent to regular viewers that he's a closet Democrat. Yet he is an equal opportunity offender. Which brings us back to Jesse Jackson.

Colbert greeted Jackson by saying that it was a real honor to have him on the show because he was the first guest to have been as important as Colbert. Very tongue in cheek and Jackson chuckled. Then Colbert hit him with a doozy of a question. Colbert asked Jackson that given that the problems of discrimination were solved, what was Jackson doing with all of his time? Jackson, ever so brilliant, didn't get the deer caught in headlights look that many guests get when asked that question. Instead he acknowledged the mistaken perception and used it as a springboard to talk about why discrimination hasn't been solved and why it needs to be solved. Awesome.

Then earlier today, Kristal Harris, one of our Insights by Candidates Blog authors, posted a distressing entry about the racism that she's suffered in Kentucky. If anyone even for a second believes the tongue in cheek remarks that Colbert made about discrimination being solved, they need to read Kristal's entry.

Why do some employers insist on eliminating such huge portions of the talent pool by discriminating against some because of their race, religion, disabilities, military service, gender, sexual orientation, and any other trait that isn't job related? Are they so awash in talent that they can afford to turn away such stars? Are they trying to guarantee that their firm will be at a competitive disadvantage because its people aren't of the same quality as the firm across the street that simply hires the best regardless of these non-employment related traits?

Perhaps Darwin was right and these ignorant firms will wither and perish. Hopefully Darwin was right. I pray that Darwin was right.

Google is apparently allowing at least some of its pay-per-click advertising clicks to now buy advertising on a pay-per-lead or pay-per-sale (cost per acquisition or CPA) basis. The Google Content Referral Network has approached a select number of their Google AdSense clients (the partner sites on which Google's ads appear and to which Google shares the pay-per-click revenues that it generates from visitors to those partner sites) and offered them the opportunity to run the CPA in addition to their AdSense ads. Hmmm.

Back in the 1990's, it was most common to buy advertising on-line through the purchase of graphical banner ads where you paid by the eyeball (impressions). Google popularized (but did not invent) the text banner ad, popularized (but did not invent) the concept of paying for those on a pay-per-click basis, and popularized (but did not invent) the concept of those ads running on the main site (Google) and thousands of other partner sites (the sites that run the AdSense ads). Now Google appears ready, willing, and able to take this to the next step and allow companies to pay for leads (requests for information) and sales (purchases of products or services). For those of us in the recruiting world, leads equate to resumes or applications and sales equate to hires.

So you're an employer and you want to generate additional candidate flow and hopefully increase your hiring. Rather than paying for impressions, you've paid for clicks and been happy to do so because it brings the cost of your advertising a step closer to your ultimate goal: hiring people. Now Google allows you to pay per lead (resume). Of course you'll be interested as that's even closer to your goal of hiring people. Now don't get too excited though, because employers won't be able to pay-per-sale (hire). That option is only going to be available if Google can track it on-line in a fully automated fashion. Given that candidates don't apply and immediately receive notification that they're hired (wouldn't that be sweet?), there's no way that Google will be able to allow employers to pay per hire.

Even though employers won't be able to pay per hire, paying per resume is going to be well received. Some may even call it revolutionary. But it isn't. Just as Google didn't invent the textual banner ad, paying per click, or running those ads across a network of partner sites, it also didn't invent the concept of paying per lead. Neither did CollegeRecruiter.com, but we do a good business in that area for clients with large hiring needs.

Most hiring managers and recruiters are Boomers and Gen X'ers. Most of our generations who relocated after college or grad school did so because we found a great job in another city and then moved to that city. But Gen Y (a/k/a Millenials) correctly believes that is backwards. People should first choose where they want to live and then choose their employer. People, this generation really has its priorities straight.

As reported by The Future of Work Weblog, younger folks

are choosing where to live first, and then - and only then - worrying about who to work for. In other words, location matters - more than ever.

That puts cities and regional economies in the driver's seat - if they sit up and take notice (sorry for the mixed metaphor there). If you recognize the opportunity, you should be focusing your economic development efforts on ensuring that your community is a desirable place to live - that means reasonably priced housing, good schools, clean air, recreational opportunities, and so on. You want a healthy economy, create a great community.

So this trend poses both a threat and an opportunity to communites everywhere. If your community is not attractive to young adults, your firm needs to invest more heavily in its community rather than just investing in its recruitment advertising and spin doctors. If you live in a rural community with high unemployment and a failing downtown, don't focus on selling candidates on the benefits of living in a low cost region. Instead, focus on rejuvinating your downtown, which will bring down the unemployment rate and make your region and therefore your firm more attractive to Gen Y. If you live in an urban community with high taxes and polluted lakes, don't focus on selling candidates on your client base. Instead, focus on bringing down the tax rate and cleaning up the lakes. By making your region healthier, you'll also take a big step towards solving your recruiting problems.

Austin (Texas) high school officials recently fired art teacher Tamara Hoover, purportedly for posting naked photos of herself on-line at Flickr.com, a very mainstream photo sharing site. As reported by the Houston Chronicle, the photos, which are no more erotic than the statue of David, depict Hoover in a variety of routine activities, including lifting weights, showering, getting dressed, etc. Her breasts are visible in some photos but she is fully clothed in about 90 percent of the photos. Her genitalia are never visible. She did not tell her students or co-workers about the photos yet she is now fighting for her job. Indeed, her students only found out about the photos because they were told about them by another teacher who apparently had some type of grudge against Hoover. Hmmm. More about that later.

Tamara Hoover photo Is this yet another example of why people need to stop posting nude photos and other such material about themselves on-line at sites like Flickr but also at social networking sites such as MySpace, Facebook, and Friendster? Or is this actually an example of a school finding an excuse for firing a lesbian teacher because of her sexual orientation? The school district claims that it fired Hoover because the photos were inappropriate and violate the "higher moral standard" expected of public school teachers. The district is arguing that Hoover became an ineffective teacher simply because nude photos of her were accessible to students. Yet colleagues and students dispute the district's characterizations of Hoover. Fellow Austin high school teacher Robin Lind stated that she doesn't view Hoover any differently after having seen the photographs. From Lund's perspective, the naked photos of Hoover don't "make her less credible or less respectable."

So is the real problem the nude photos of Hoover or the relationship that she had with the person who posted them? Celesta Danger, Hoover's female partner, posted hundreds of photos of Hoover as part of an on-line documentary of their lives together. "I don't think I can be responsible for other peoples' perceptions or reactions when they look at my photos, it has to do with their state of mind at the time," Danger said. "I'm not out to change people's minds, but I'm not a pornographer."

CollegeRecruiter.com estimates that about five percent of employers research applicants on sites like Flickr, MySpace, Friendster and Facebook, but that number is growing. In addition, studies indicate that 77 percent of employers use the Internet as part of their background checking process and that 35 percent have rejected candidates as a result of the information they found on-line.

Clearly the posting of the photos on-line was a catalyst in this dispute and Hoover should have been understood that when she allowed Danger to post the photos she was, well, playing dangerously. Yet would the district have moved to revoke the teaching certificate of a heterosexual teacher merely because her husband posted non-erotic photos on-line? I doubt it. And what about the teacher who told Hoover's students about the naked photos? If the photos were so problematic, then shouldn't a teacher telling students to go on-line to look at them also be problematic? Yet the district has apparently chosen to take no disciplinary action against the tattle tale. Hmmm.

Perhaps my libertarian nature is just a little too strong, but this action really troubles me. We have naked, not erotic, photos of a teacher posted on-line. The teacher does not tell her co-workers or students. Another teacher tells students where they can find naked photos on-line. The students do so. The teacher whose naked photos were posted on-line by her lesbian partner is then fired. Is this the type of critical thinking that the Austin high school wants from its students? Or is this just another example of small mindedness by public officials who should be spending more of their energy trying to educate our children than in trying to enforce their own sense of morality?

After a few years, does anyone actually remember who spoke at their commencement day ceremony let alone what they said. Well, I guarantee you that the May 2006 graduates of Syracuse University will remember forever who spoke to them not only because of who is he or what he said, but because of how he delivered it. You see, Billy Joel delivered his speech to the tune of Down in New Orleans.

HRMarketer reports that smaller email lists enjoy the highest open and click-through rates. Fair enough. That makes sense as they're more likely to be highly targeted than are massive lists so the message is more likely to be relevant and perhaps even compelling to the recipient. That's why our targeted email clients enjoy the ability to choose from any combination of up to 700 fields of data when selecting which of the 120 million candidates in our targeted email database (8.5 million students and recent graduates) are to receive their mailing.

But I have to disagree with the study's conclusion that Friday is the best day for email opens (and a pretty good day for click-throughs, as well). I have not reviewed their data and, quite frankly, don't see the point. Because I've seen these studies before and disagree with their conclusions as they pertain to the world of recruitment advertising. The message that our clients deliver is different from the messages delivered by most email marketers as most are pitching products and services and not career opportunities. There is a difference and it shows with the results that our clients see.

We deliver multiple targeted email campaigns per week on behalf of our clients. The campaigns range in size from a few thousand to millions. Most are 50,000 to 100,000 names. And without a doubt, the best day to email for recruitment purposes is Tuesday. Monday afternoon and Wednesday follow closely behind. The further you get away from those dates, the worse the performance.

I've seen studies that purport to prove that emailing on the weekends or at two in the morning are best. Nonsense. Those studies confuse deliverability with results. Who cares how many of your emails are delivered if they're all deleted before even being opened? What matters is not how many emails are delivered, although everything else being equal the higher the better. What matters is not how many emails are opened, although everything else being equal the higher the better. What matters is not how many click throughs you see, although everything else being equal the higher the better. What matters is not how many leads (applications) you receive, although everything else being equal the higher the better. What matters is only how many people you recruit and the quality of those recruits. Time and time again, we see the best open, click through, and conversion to lead (application) rates on Tuesdays, but all that really matters is that our clients see the best recruitment rates from targeted email campaigns which are delivered on Tuesdays, Monday afternoons, and then Wednesdays.

The day is winding down and the feasibility of trying to continue working at this hot spot is growing scant. Since I'm in my writer's mailbox, the opportunity to steal a look at some of the news overtakes my fingers. Ah, the 8th of June should be a good one. And it will have some juicy tidbits for those eager interns at CollegeRecruiter.com. It held a lot more than I suspected.

First of all, I've talked with aspiring writers about the shrinking journalist market, the new emphasis on newspaper reporting, the changes that are happening. I've posted advice to the jobseekers about being more specific about avenues and genres. I've shared news about long-established newspapers that are being bought up and therefore being absorbed or else closing down.

What I haven't shared is advice from a friend and colleague who was a news producer and used to work at one of the major network television stations. During each telephone conversation, he would tell me his long-standing job was not as secure as it may appear. Indeed, the station went from being one of the major networks to an independent, although his position title never changed. But his job duties did. And then the day came that I made the usual twice-a-year call and got his voice message. He'd left the station. His previous words came back to me. The position was not guaranteed.

The news from June 8 held a similar revelation. Knight-Ridder Publications is a well-established newspaper of outstanding repute. Many newspapers across the nation were part of its stable. Yet the big name paper was recently sold to McClatchy. That was less than two months ago. McKlatchy has now sold 11 of the 12 Knight-Ridder properties, five announced in the news from June 8.

While reading a recent article, the writer revealed a part of himself also worth sharing with the journalism interns. Although the author is an established journalist, his writing is his part-time job. His day job is inaa restaurant. Necessity breeds doing things to survive. He has chosen to work in a restaurant (capacity unknown) in order to pay his bills. Meanwhile, he writes. He manages his time in order to do so. He delivers his content. He has some enjoyment on two fronts -- paid bills and writing.

My advice to aspiring journalists begins with become familiar with what your true interests are. Once focused, use those interests as areas where you can specialize your writing for a niche market. Become creative in how you approach your market and your subject. Be willing to take a day-time job while you're getting yourself established. That day-time job will provide something invaluable, worth gold. It's called experience. Not just work experience. Experience in dealing with people, customers, situations, knowledge and sophistication, tools and equipment, presentation methods.

But don't give up on your aspirations for writing. Don't put them in the back part of a drawer. Just handle the priorities and keep plugging away at the ultimate goal. Keep plugging away.

That brings me to the other news item that caught my attention. One of my favorite journalists and the person who was one of my models for my two-year radio program is Charlie Rose. The other news item said Charlie suffered an ailment in March that has sidelined him for more than a month. I became acutely aware of the condition on April 23. While WNET/Ch. 13 could have run re-runs of any of his stellar programs, what they did was air current programming with guest hosts.

Charlie had heart valve surgery. Charlie took a break and recovered. The news item reports he's watched a few of the guest hosted programs and suffered no anxiety about any of those people trying to take his job. The important thing is, he's returning to his desk on Monday. He's still plugging away.

Some people don't have the benefit of health insurance that allows the luxury of recouperating and funds for hospital and physician care. And they are surrounded by people who simply do not comprehend the gravity of the malady. There are duties that need to be fulfilled and dollars to be earned in order to pay the old bills as well as the new ones. What that means is keep plugging away. Albeit, the plugging may be a little slower than before, but no progress can be made if one remains inert in every way.

So, young writing interns, keep plugging away at your career. You may not be able to be a shooting star and rocket into stellar capacity. However, it is quie surprising how much progress can be made with just one step consistently made in the direction of the star you're shooting for.

Just keep your eyes open for the opportunity openings and keep plugging away.

If you're a corporate or third party recruiter who is blogging or wants to get more exposure for your blog, contact me right away. CollegeRecruiter.com is looking for additional bloggers for its Insights by Employers Blog and Insights by Internship Experts Blog. There's no charge and the exposure will be great.

Each of your entries will automatically be linked to the web page of your choice, so if you're crossposting (copying and pasting) blog entries from your own blog to ours then we'll drive additional traffic to your blog from the click throughs and from the enhanced search engine rankings that you'll get from those links. If you don't have a blog, then you'll quickly come to appreciate that most blogs are like trees in uninhabited forests but our blogs have huge built-in traffic. For the same effort as it would take for you to write in that uninhabited forest, your writing will receive far more exposure if you write for our blogs.

Interested? I thought you would be. Contact Steven Rothberg at Steven@CollegeRecruiter.com or 800-835-4989.

The polls have closed. The votes have been tallied. The envelope please. The hottest jobs and career choices are:


  1. Hedge Fund Analyst/Manager
  2. Infomatics Specialists
  3. Specialized Accounting
  4. Private Banker/Private Client Services
  5. Market Researcher
  6. Sustainable Business Management
  7. Supplemental Educational Services
  8. Software developer
  9. Biomedical Engineer/Scientist
  10. Medical Technician

-- Wetfeet

To run a search on CollegeRecruiter.com for these or any other hot job, go to our search page.

Four excellent tips from Chief Jobster Jason Goldberg for young, aspiring professionals who want to succeed:


  1. Don't expect handouts. Make it happen yourself.
  2. Demonstrate your passion for your work regardless of how big or small the task.
  3. Don't appear to be too ambitious. Your superiors want you to first excel in your current position before they promote you.
  4. Prove that you've mastered the facts through solid research, including poring through the data and analytics. Your supervisors won't trust your gut decisions because you have not accumulated the experience yet for them to trust your gut.

Millennials love to work in groups. Millenials value flexibility. Corporate social values, social justice, and social responsibility are very important to this millenial generation that grew up doing community service.

-- Maureen Crawford Hentz, Osram Sylvania

Does your organization provide the type of environment that millenials want? If not, get started. Boomers are retiring and that will only accelerate. If you're not already implementing changes to update your workforce to reflect the needs and wants of the millenial generation, then you're guaranteeing yourself a talent crisis. Whether you agree with their values or not, millenials are the next generation of leaders in your organization. Adapt or perish.

Yvonne Larose interviewed a young and up-and-coming blogging star at her Executive Recruiting Entrances chat site yesterday. Well, perhaps not young. And maybe not up-and-coming. Okay. Definitely not a star either. But if you want to learn about why you should use blogging to help you with your recruiting efforts, then you'll want to read the transcript (free but registration required) as it contains some real pearls of wisdom. Well, maybe not any pearls. And I guess not too much wisdom either. But I had fun if that counts for anything. :)

A few weeks ago, I had the pleasure of a face-to-face meeting with Jim and Franki Durbin of Durbin Media Group, an interactive marketing firm specializing in connecting clients to customers. Their major areas of focus are web design, new media consulting and promotional campaigns that integrate online strategies with traditional marketing channels. While those of us in recruiting may look at that description and scratch our heads while we wonder how Durbin Media can help us, a quick look at their free PDF on best practices for business blogging will quickly answer those questions.

In their Corporate Primer on Business Blogging white paper, The Durbins define what blogs are, discuss who reads blogs, and then make the case for why organizations should have blogs and how they should blog. For those who are just getting started, or are trying to get started, or are thinking of getting started, the Durbin white paper is a fantastic resource.

I am frequently asked by employers which schools have the best candidates. They'll tell me a bit about their business, we'll discuss options for them to become a client such as posting jobs, searching resumes, having us deliver a targeted email on their behalf, or another of our products, but the conversation inevitably turns to their selection of schools at which to recruit.

The answer? Well, it depends. What works well for one employer will work horribly for another. Let me give you an example. One of our clients is an intelligence agency that is part of the U.S. federal government. They recruit a lot of math and computer science majors along with language specialists. All of these people need to be absolutely top notch intellectually, so the agency has learned that its best candidates come from what many would regard as the "best" schools such as MIT, Stanford, and their ilk. Yet what is a "best" school for the intelligence agency would be amongst the worst schools for some of our other clients. For example, another of our clients is a rental car company. They have a wonderful management trainee program and recruit a LOT of college graduates each year. They're a highly respected employer yet I highly doubt that they recruit any math or computer science majors from MIT or Stanford. Why? Because even if they were to somehow fluke out and hire one of those people, it is highly unlikely that the candidate would remain with the rental car company for more than a few months. So in addition to the rental car company having learned that they cannot successfully recruit candidates from schools such as MIT and Stanford, they've also learned that they cannot successfully retain candidates from those schools.

The best school at which to recruit is the school at which you are able to maximize your return on investment, both in terms of the short-term costs (your cost per hire) and your long-term costs (your cost to retain the employee). A school that maximizes the ROI for one employer will minimize the ROI for another. The best candidate for one employer will be the worst candidate for another. Maybe your grandmother was right. Maybe beauty truly is in the eye of the beholder.

Kennedy Information's recent Recruiting Conference and Expo in Las Vegas included a panel discussion entitled, "Why Your Recruiting Department Needs a Blog." I was fortunate enough to appear with some real experts: Jason Davis of Recruiting.com was the moderator. We were joined by John Sumser, Founder and President of Interbiznet.com; Dennis Smith, Senior Manager Talent Acquisition, T-Mobile; and Jim Durbin, Director Corporate Communications, Durbin Media Group.

If you've been struggling with building the business case for blogging, what to write in your blog, how often to write, the commitment you'll need to make, or any other questions, you'll want to listen in. Thanks to the folks at Landed Radio, now you can. Just go to http://www.landed.fm/index.php?option=com_content&task=view&id=360&Itemid=162.

One of the key problems that many and perhaps most blogs, including recruiting blogs, have is that they are like trees in a forest. If no one is aware of them, do they really make a sound? A great solution is to blog on a site with built-in traffic or at least crosspost (copy and paste) your postings to a site with built-in traffic. CollegeRecruiter.com is an example of a site with a tremendous amount of built-in traffic and we welcome employers who want to blog or crosspost their blog entries to our site. There's no charge because we want to ensure a win-win-win scenario: we get the content, you get the traffic, the candidates get the benefits of your insights. Want to see what it looks like? Go to the CollegeRecruiter.com Insights by Employers Blog. Want to participate? Contact Steven Rothberg at Steven@CollegeRecruiter.com or 800-835-4989.

So we've been talking about matters of safety during the job search, especially for non-traditional employers. Areas that still need some discussion are attire, demeanor, speech.

Actually, I talk about these areas of interviewing style in a recent post, "Interviewing Form - Some Candidate Examples." The prime factor that should be taken from that post, the video, and the ensuing discussion is that you need to be as professional as possible in your entire presentation. This is the person who will be representing the business if hired. And, of course, you've already researched whether this is a real business. That's why you're attending the interview.

Attire

It's still a good idea to dress in traditional business attire on the first interview. If this is a non-traditional employer, traditional business attire is mandatory.

But the rules on business attire have changed since the 1970s. Business suits for women could mean skirt and jacket or slacks and jacket. Whatever the combination, make certain the fit is good, falls from the hip and does not cling. The clothing should complement your form not accentuate and draw attention to it. The interview subject is your skill at doing the job, not your body (unless you're modeling).

If this were other than a non-traditional interview, I would add additional steps to ascertain appropriate attire. But we're keeping the focus narrow here, so these words are colored by the subject.

The only reservation and modification is if your meeting is in a less than formal setting. In that case, I would say maybe wear business casual attire. However, that definition gets morphed into so many states that I have to go back to my original words, wear traditional business attire. That's the safe route.

As to Demeanor

This is a business meeting with someone who is essentially a stranger. The demeanor will be formal, as when you're having a conversation with the person on the street. The exception? You know this person's name and a bit more information that they shared with you over the phone.

You want to be polite and friendly in a formal sense.

Speech

How you speak to your interviewer will set the tone regarding who you are as a business person and how you will represent the company. Formal English is required. Industry terminology is great because it will demonstrate your knowledge of your craft.

Discussed in an earlier installment are topics that are off limits -- personal information such as birthdays, relatives, marriage or child rearing / bearing plans, your dating life, topics that are not in any way related to the industry of the business.

Okay subjects that aren't about the business? Yes, there are some. The ball game (actually, it establishes a statement about the personality). Some interesting observations about the concert or movie or display. A really great article or book you just discovered and what you got out of it. A great class you're taking and why it is so. An instructor who is really motivating or makes a dense subject come alive.

It's a Conversation for Getting Acquainted

Don't get me wrong. An interview is not a time when you dig the moat and put up the wall. It's a time when you have the opportunity to get to know the employer and their business better. It's your opportunity to screen the employer. It's a conversation, similar to that you would have if you were actually working together on a project.

It's a time for getting acquainted and learning more. It is a time for being sensible. In this non-traditional situation, it is a time for heavily playing things on the safe side so that you don't put the more vulnerable side of you out to the world.

If this employer passes all of your tests and screening, then I'd say ask, "What are the next steps in the employment process?" And I'd say if everything sounds right and safe, consider accepting an offer.

Do the college recruiting sections of U.S. employers lag those of their European counterparts? According to Resourcing Strategies, those of us in "the colonies" have fallen behind but there is no sinister reason. Instead, the reason is that college hiring on the western side of the pond tends to be driven more by on-campus recruitment than the hiring on the eastern side of the pond. Over there, career service offices are either non-existent or virtually invisible. Over here, career service offices are important partners to employers who recognize that college hiring is strategic and to be successful they must conduct an integrated program that combines on-line advertising, off-line advertising, networking, relationships with faculty, relationships with staff, relationships with students, etc.

So is it acceptable for U.S. corporate employment web sites to be less than they can be or even should be? No. Employers that want to improve their web sites may wish to review our free white paper, Best Practices for Corporate Employment Web Sites.

1. Take stock - (Know Yourself)

If you know your strengths and weaknesses and what you want in a career, then you have a much better chance of finding your perfect job. Finding that dream position starts with understanding your personality, values and what drives you. Taking a career and personality assessment is a huge first step towards optimizing your personal career path. The Myers-Briggs Type Indicator assessment is the most widely used personality instrument. More than 2 million worldwide assessments are performed each year by job seekers, professionals, and organizations, including 89 of the Fortune 100. Take a Free Personality Test now to find out what motivates you and find the perfect job today.

2. Networking - (Know others)

Many jobs are obtained through networking. It is a very important tool for job seekers and is an extremely fast and effective way to find your next job or career. While many employers advertise open positions on internet job boards like CollegeRecruiter.com, you should find out about the “hidden job market” as well by talking to as many people as possible and letting them know you are looking for a job.

The best place to start developing your network is with your family, friends, and neighbors -- and with their family, friends, and neighbors, but dont stop there. Reach and re-connect with old friends and former classmates from your school days. We recommend getting a free account at Classmates.com to start that process.

3. Accomplishment oriented resume - (Know how to write it well)

The purpose of a resume is not to get you a job, but to land an interview. An organized, industry-specific and accomplishment-oriented resume will get employers to take notice. In todays hyper-competitive job market, you simply cannot afford to send out a resume that is less than perfect. 

Two Common Yet Easily-Avoidable Resume Mistakes
1. Always use a professional email address on your resume. While footballfan@aol.com may be fine for conversing with friends, it will give employers a negative perception of your level of professionalism and commitment to your job search.

2. If your resume includes an objective statement, it should be geared to both your personal goals as well as the goals of the company.   Describing how you can add value to the company will give potential employers the impression that your goal is to provide a long-term commitment.

4. Job proposal - (Know your value)

Get the attention of decision-makers at a company through a Job proposal. It’s a one or two page “mini business plan” that’s intended to get you an interview with the decision-maker of a targeted prospective employer. While a resume tells someone what you have done in the past, a job proposal shows in some detail what you are going to do for the company down the road. Specifically, it lays out how you will help them achieve their vision of success. It generally explains the vision you have for a new product or service, how to enhance an existing program, or why to implement a new process. It may also outline your plan to increase company sales or improve accounts receivable. When you challenge the relevance of traditional job search strategies and begin utilizing tools and techniques that clearly distinguish you from the pack, most anything is possible, including winning a dream job with a great company during a down economy.

5. Industry Knowledge - (Know your market)

In today’s competitive job market, staying up-to-date on your industry is crucial to your future success. To be a truly outstanding business professional, you must not only understand trends and developments in your own industry, but the trends and developments in an average consumer’s industry. The fastest and easiest way to do this is through industry trade journals and publications. During your job search, it is imperative to show initiative and drive while continually looking to improve your industry knowledge.

6. Research - (Know the players)

There is no substitute for hard work and research. Knowing which companies are hiring in your area is only half the battle. Take your search to another level by getting access to key contacts, decision makers, and hiring managers.  Check out sites like Hoovers.com to gain access to these types of lists.  You can visit CareerConsultation.com for more information regarding customized research to meet your needs. 

7. Interviewing - (Know how to communicate)

The biggest mistake in interviewing is not being fully prepared. It is crucial for job-seekers to use every conceivable means possible to prepare for an interview and to allow ample time to fully prepare. Understand that interviewing is a skill; as with all skills, preparation and practice enhance the quality of that skill. Preparation can make the difference between getting an offer and getting rejected.

Practice Answering These Commonly-Asked Interview Questions:
1. Tell me about yourself.
2. Where do you expect to be in five years?
3. Describe a work-related problem you had to face recently. What did you do to deal with it?
4. What are your strengths? Weaknesses?

8. Marketing - (Know how to sell yourself)

An interactive marketing portfolio of yourself pulls together your accomplishments, education, experience and awards in one place. It is a highly-effective job-hunting tool that you develop that gives employers a complete picture of who you are -– your experience, your education, your accomplishments, your skill sets, and what you have the potential to become -– much more than just a cover letter and resume can provide. You can use your career portfolio in job interviews to showcase a point, to illustrate the depth of your skills and experience, or to use as a tool to get a second interview. Dont forget to setup your portfolio at CollegeRecruiter.com.  The best kinds of portfolios can be built and distributed to employers through the internet.

9. Background Check - (Know your history)

With thousands of resumes to choose from, employers often select from pre-screened candidates first, as these job seekers appear more serious in their job quest and commitment. Pre-screening by the job seeker saves the employer valuable time and money, and places pre-screened candidates ahead of the competition. For more information on getting a background check, you can take a look in our Career Resources section at CollegeRecruiter.com

10. Learning never ends - (Know more)

The investment of time and money in continuing your education sends a powerful message to prospective employers that you are serious about improving your skills and abilities. Employers are more likely to hire candidates that show the desire and commitment for lifelong learning. Whether it’s a certificate program, associates, bachelors, or masters degree, there is a program to fit your lifestyle, schedule and budget. To find a school that fits your needs, browse our index of over 200 schools or try out our school matching program.


Isn't it great that you've mastered all of the preceding topics. Now you're ready to actually go to the interview. You start the telephone screening or interview and learn that this employer is a solo practitioner. They work from home or they're in town for a short time. An interview needs to be scheduled. Well, here are some more things to think about.

The Solo Practitioner: Out-of-Towner, Work from Home

So you finally got in touch with the person who ran the ad. You've been playing telephone tag. You've been leaving polite voice messages saying you're going to be in class from [time start] to [time end], or you have appointments and won't be reachable until after [time designated]. For some strange reason, the advertiser / employer keeps calling during the hours that you are not available. But today you actually connected during the right hours. Major red flag!

Think about this as a dating situation. (Actually, employment interviewing is pretty much the same except there's no romance involved in employment. We'll talk about that another time.) If this employer can't call during the hours that you've said are workable, they're calling because they don't want to connect or they're trying to hide their activities. A sensible business person is not going to waste their business time by making deadend calls. If you insist on plowing through this disaster in the making, actually connect with them, and decide to schedule an interview, there are some things you must do in order to prove that you are a strong candidate who is not to be triffled with. (Actually, do you really need to prove that to this type of person? Never mind.)

Take Charge

This is a solo practitioner. They work from home. They are of the opposite sex. Do I need to go any farther with this line of logic?

You do not say to them, "Where shall we meet for the interview?" This is the time when you take charge of the situation. Remember that dating analogy I made earlier? Well, just as with a blind date, you call the shots. On this one, in a very cordial and appealing voice tell them you'll get back to them with a location if you don't already have one in mind. Research. Make certain the meeting place is a public business location during working hours. Call back and firm up the details.

Evening meetings are out of the question. Places that are dimly lit are not appropriate for discussing documents. So don't even consider the Dusky Eyes Bistro, no matter how good the food may be.

What to Take

On a first meeting, what you need to take with you are your resume, a list of interview questions about the company and the work, your research notes about the company and similar positions. Since this is a red-flag interview, taking a few work samples is sort of okay. But hold them in reserve, along with your list of rererences. This person needs to prove theirself to you before you fork over these pieces of your life.

Conversation Before and During

During the screening interview, keep the conversation to the business side of who you are. Your interests that drive the type of work performance you provide. The motivational factors that spur you to learn more. Achievements that are work or goal related.

This is not the time to talk about your birthday. But if there was a celebration in which you played a pivotal role in planning, executing, or saving from disaster, and it was an exceptional success, it is definitely fodder for any business interview or conversation. Your dating life, child rearing schedule, dental appointment, are not subjects for the interview nor chatter as you try to determine what date will work best. In the work situation, the employer will not want their schedule to be divulged to outside callers. If you're willing to spill your own personal details over the phone, or in person, to a total stranger, there's an underlying statement that you'll do likewise with the employer's business details. There is also an underlying statement that your sophistication still needs a lot of development.

Where's the Office?

In this situation, one of the "must ask" questions is where will the work be done. At home? Is there an office in the home? The latter may be acceptable if you learned about this situation from a very good friend who has a working relationship with the employer. At an business office suite? Sounds much better. Be careful about where the work is going to be done. As I said as we began this series, safety is the watch word.

A Little More to Consider

And then there's still the matter of what to wear to this interview, how to handle yourself, and style of speech. Come back in a little while. We need a coffee break for now.

Employers can have thousands of applicants for each job. Making yourself more valuable to the employer helps improve your chances of being selected. Having a completed background check is one way of improving your value and gives you a competitive edge.

Knowing what is in your background check allows you to address issues before they cost you a job.

Beauty, as the cliche goes, is in the eyes of the beholder. And to an extent so is the best city in which to reside, to build a career, or to build a business. Yet many factors that people consider when looking at which city is best for building a career or a business are similar, so it is helpful to periodically step back and evaluate factors such as business and living costs, job and income growth, migration trends, crime and culture-and-leisure data, and education trends.

Forbes recently released its list of the best metro areas in which to build a career or business. The top 10 are:


  1. Albuquerque, New Mexico
  2. Raleigh, North Carolina
  3. Houston, Texas
  4. Boise, Idaho
  5. Knoxville, Tennessee
  6. Phoenix, Arizona
  7. Nashville, Tennessee
  8. Durham, North Carolina
  9. Fayetteville, Arkansas
  10. Indianapolis, Indiana

Answer: not enough. I've never heard, and doubt that I ever will, that any society produces enough engineers. These are the folks that design and build just about everything. While some may take their work and talents for granted, I do not. So I was disturbed to read in Jim Stroud's blog that the U.S. will graduate more sports therapists this year than engineers.

I have nothing against sports therapists. I've been to a few to help with rehabilitation from sports-related injuries (if you can call sledding a sport). But I doubt that any rational sports therapist would argue that the U.S. or any other society needs more sports therapists than engineers.

So we've talked about safety issues related to determining whether the job ad is real. Let's say it seems as though it is. It's still a good idea to practice good safety measures when giving out your contact information.

Contact Information

Steven Rothberg and I recently talked about the issue of personal contact information in the resume and submission materials. As a domestic violence safety advocate, I was keen on the subject and want to talk with employers about many of these issues. But Steven reminded me (or rather, raised my consciousness) about how advertisers who are not legitimate can gain access to a person's information and then become the harasser from Hell. Others can be those who are seeking another's personal information in order to have a leg up for identity fraud purposes.

For those who are survivors of domestic abuse or stalking, you already know that you should not, under any circumstances, publish your actual physical address. Instead, use a mailing address such as a post office box or a business mailing address. When your job search is completed and you've found yourself extraordinarily happy in your new situation, you can close the address account.

The same goes for your phone number. A voice mailbox through a rental service is a wonderful resource. Just remember to check for messages at regular intervals, maybe three times a day, so that you don't miss that critical call for the one that is really out there just waiting for you.

Email addresses are so easy to establish and close. The computer Guy is the guru personality on a Los Angeles news radio station. He regularly (like every broadcast) reminds us that he has at least two email addresses -- the one he just gives out to the public and the one he uses for mail he really wants to receive. There are many email accounts available for free. Think Yahoo! Mail, Hotmail, Mail.com, Lycos, to name a few of the bigger names. So open one of these free accounts for the purpose of having a mail account for the job search. Again, once you've settled into that great new job that was made in Heaven, just close the account.

More Could Be Said

Thre's more that could be said about contact information and safety. But this is enough to get your brain percolating for now.

Let's move on to the next topic -- meeting with the work from home or out of town employer.

I attended an all-day seminar on writing and publishing yesterday. My knees buckled at the density of information delivered. My head spinned at the quality of the five speakers. All of my nerve endings were ignited with the overwhelming networking opportunities that arose and were captured.

One of the important things one should do when attending a seminar is learn the new concepts. However, if done well, you not only learn new concepts, your instructor nudges you just a bit to recall some old concepts. Thus, if you already know some things and have forgotten or simply let certain principles fall by the wayside because of over-scheduling, you have the opportunity to refocus and reorganize in order to retool and become even more effective.

However, I write at this moment because there were a lot of things presented at this seminar of importance to those striving to make a career in writing. Related to that (and all things are related) was advice on how to market yourself. Isn't that what a job search is all about -- marketing yourself? So there are some things I learned at the seminar that are important to you job seakers, especially those desiring a career in writing and publishing.

A New Show: Book Beat

First, a new television program is coming this Fall that's about writing and publishing and books and many other insider newsy news and insights. It will be on a major network station but can't be announced until later this month. However, the name of the show is "Book Beat" and the host will be author Peter Senese.

You'll want to watch this show. There'll be discussions published authors who will be interviewed at the place where one of their books was born (the inspiration for it originated). There'll be discussions of what makes a good plot, editing know how, the importance of punctuation and good grammar, marketing. It will emanate from the Algonquin Hotel in New York, from the Dorothy Parker Room. That in itself should be inspiring.

The Audience and the Market

The news is that of those in North America (consisting of the United States and Canada) who are 16 to 80 years of age, the population of those who read is 8 percent, and shrinking. There are a number of factors impacting the falloff in readers. Most of the readers are over 50 years old. The Baby Boomers will soon no longer be around. That's just book readers. The number of readers of any type of material was not discussed. However, the fact that instant gratification seems to be driving content these days was discussed.

How has that affected the book publishing industry? It has turned the tables. Book stores and book sellers now dictate to publishers what types of books are in demand and how many.

A Smaller Market

Since the market is tight when it comes to opportunities, and because situations are closing up because the market is shrinking, it also means positions in publishing are shrinking. Departments are diminishing and closing. Large publishing houses are not the places where opportunities are unfolding. In fact, it's the midsized and small publishers who can offer situations. There's an unspoken module to this knowledge. If the employer is medium or small in size, it means they're doing more with less. The employees should be able to cross over into other departments, be what is called team players, so that when someone is out, the job can continue on time to completion. The employee of choice is the one who is open to learning, adept at changing gears, eager, motivated, on top of having good skills and keeping them sharp.

Getting Your Book Published - The Appeal

One of the things that kept being hammered throughout the day was find a niche in your market and then make yourself a niche in that market. Another way of saying this is, find a way to make yourself stand out from all of the rest. Find a way to make yourself so unique that people will want to have just you for their needs. Translated into job search, that is discover what you're really good at doing and play that up. Play up that skill set during conversations, while networking, in cover letters, in stories about accomplishments.

Have a Personality

There was an underlying message that was touched on by every speaker I heard. Each and every one of them has some experience with The Improv. And what that meant was they are quick on their feet when it comes to speaking. They are not intimidated by strangers. They are outgoing and know how to be engaging with charm and humor. Those skills keep people engaged and make them want to have you return.

Being nervous during an interview is understandable. But being able to let your personality come through is important. You just may be the greatest person since Mother Theresa, Princess Diana, Paul McCartney, or Yo-Yo Ma. But if you can't engage others and keep them happy to be around you, how will they discover the loss. Enjoy your interviews by thinking of them as conversations.

Do I Have Something to Offer!?!

All of The speakers had marketing information. I've talked about how at a particular point in one's career, you have what I call a saturation point, that is to say, it seems as though you can find a way that your industry focus is related to everything else. Well, as we covered having something to market, something to offer, I thought about career and job search tools.

We're not just talking about a resume and cover letter here. You have some other things to offer -- to give away for free in order to tantilize the employer into wanting more or else have the whole pie. As you've gone through internships, new jobs, learned things and mastered them, you've developed things like references, writing samples. Don't take the entire article you wrote to the interview. But do take an excerpt. This is part of what I wrote, you can explain. It's just a sample of what I can do for you. And that was done so many months (or years ago). I'm even better now. Incidentally, it netted these results.

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