Don't Get Better. Get Different.
You hear it continuously: we need to improve. We need to become more efficient. We need to become more effective. We need new features. Better features. Better service. According to Seth Godin, that's the wrong approach.
Seth feels that better is not always the right strategy as better is not always superior to different. "When you make something that works a little better, you're playing the same game, just keeping up with the status quo. When you make something different, on the other hand, you're trying to change the game."
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