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Why Should I Intern for Your Company?

I recently received a resume from a student who was applying to our unpaid writing internship. He had virtually no experience listed in his resume, but his academic credentials looked good so I offered the position to him. He thanked me but asked why should he intern for no pay. I told him that he will need experience to land a great job that also offers great pay and that internships, paid or unpaid, will provide him with that experience.

He seemed convinced, yet I haven't heard back from him. Is his apparent lack of interest due to the lack of pay for the internship? Or is he a horse that can be led to water but can't be forced to drink?

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