Louise Fletcher at Blue Sky Resumes recently wrote about the value of blogging to executives. According to Louise, blogging provides candidates with an excellent way to demonstrate their expertise and build their brand online. Louise is absolutely right.

At CollegeRecruiter.com, we've been providing dozens of students and recent graduates with the opportunity to build their personal brand by writing for the CollegeRecruiter.com Insights by Candidates Blog. Some of the posts are funny and some are hilarious. Some are frustrating to read because you can see that the candidate just isn't willing or able to take the proper steps to find the opportunity of their dreams. And some are sad, such as when the writers lose their jobs. But they're all insightful as they provide those of us who are more than a few years removed from our college days with a window into the world in which these bright, capable people live.