I received a resume today from a potential client. She's a mid-level marketing manager and she's looking to advance her career to the next level. Her resume included a series of concise bullet points outlining the impact she had made on her company.

Here's one of them:

• Helped increase sales by 10% through new marketing campaign.

Well that's good, right? Actually I'm not sure. Is a 10% sales increase good in her industry at this time? She hasn't told me. Maybe the whole industry is up 30%! And what was the new marketing campaign? Without knowing more about it, how can the reader know whether such results would be possible at his or her company? For example, if his company is struggling and his marketplace is sluggish, he may read that bullet point and say "well, that's nice, but it's not possible here. Things are too tight."

But what if our candidate told a story instead:

• Repositioned outdated service provider by adding and promoting 3 market-leading services - drove a 10% increase in sales after 3 years of decreases. (Increase was achieved despite an overall market decline of 5%.)

Well now our manager would be NUTS if he didn't sit up and pay attention!

Context is key when you are convincing someone else that you can help their company. So go through your resume to check whether you have told a story about each of your accomplishments, as opposed to just listing them.

You'll find an amazing difference in your response rate if you make this change.

By Louise Fletcher and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting