Effective Sample Cover Letter in Response to an Ad
Most CV's are sent in reply to an advertisement. This gives you a context. Our sample cover letter will guide you through the process of writing such a cover letter. You need to take care to refer the right advertisement and position since a company may have several advertisements running.
Analyzing an advertisement
Sometimes, advertisements are not clear about the position or leave out key requirements of the job or hardly give any information about the company. This is understandable as they work on a tight budget and space is at a premium. We can call up the organization or get information from the net. We are giving below a sample advertisement and a sample cover letter in response.
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Seema saw the following advertisement in her local paper:
Sales Executives required urgently
Sunny Agents require Sales Executives to join its successful team working in our branches throughout Nevada. The ideal applicant will be mature, with an outgoing personality and must enjoy dealing with a wide range of people. A cheerful attitude and initiative are more desirable than academic qualifications, as is previous sales experience. Working hours will be flexible and will include occasional weekends.
Kindly apply in writing enclosing CV to S.Williams, Area Manager, Sunny Agents.
Seema initially analyzes the ad to clearly determine the skills and personality traits required.
The following list was made:
- Mature
- Outgoing personality
- Deal with a wide range of people
- Cheerful attitude
- Initiative
- Flexible hours
- Previous sales experience
Seema has three years previous sales experience and she is confident of meeting all other criteria. She keeps her list nearby as she drafts her sample cover letter.
Dear Mr.Williams,
I read with great interest your ad for Sales executive which appeared in the Times of India dated 2nd December 2008. I am very keen as my background matches the qualifications you are seeking.
As you will note from my enclosed resume, I have more than three years experience in the field. At Carlsons, I had the opportunity to work as a Sales Assistant interacting with well known clients such as Hewlett Packard, Cadbury's and General Motors. I am considered outgoing with lots of enthusiasm. In my professional life, I have had to interact with a wide range of people from Vice President to Purchase executives. I have no hesitation in working flexible hours.
I have always been complimented on the quality of work and have twice received the 'Best employee of the year' award. Although I am happy in my present position, I look forward to a more challenging job that combines my creativity and leadership skills.
I look forward to personally meeting you for an interview at the earliest.
Sincerely yours,
Article by, Suresh Nair and courtesy of Resume Writing Quick Guide - Quick way to a professional resume
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