This Fortune 5000 and Small Business Marketing/Communications star in this sample resume seeks a position in strategic planning, marketing communications, branding, business development, trade show management, public relations, packaging and e-commerce.
SUMMARY
Seeking Marketing/Communications Manager position where nine years of award-winning experience will add value. Track record of rapid success in Fortune 500 and small business settings.
PROFILE
Extensive marketing background includes strategic planning, marketing communications, branding, business development, trade shows, public relations, packaging and Internet commerce.
Increased profits by cutting new package turnaround time from 8 months to 7 weeks, while coordinating launch of 21 new products, at ConAgra Store Brands (2001-2003).
Experienced managing marketing projects and cross-functional teams through all phases --from planning to on-time completion -- with budgets ranging up to $2.2 million.
Superior communication skills. Worked effectively with marcom vendors to achieve goals, planned and staged major marketing events, and presented to VP-level decision makers.
Cited for “knowledge of brand equity and strategy,” by ABC Company Manager, who added: “Amy did more than her fair share of the work of the projects that needed to be completed. She completed all timelines assigned to her.” (2004)
KEYWORDS
Marketing/Communications Manager, marketing management, marketing manager, strategic planning, marketing plans, marketing communications, marcom, marcomm, sales/marketing, branding, brand building, business development, biz dev, trade shows, tradeshows, public relations, media relations, PR, packaging, Internet commerce, Web marketing, Web-based marketing, project management, team building, cross-functional teams, budgeting, vendor relations, vendor management, event planning, event coordination
EXPERIENCE
Regional Sales Manager:ABC Company, Anywhere, USA (2003).
Provided marketing, sales and account management in three regions for this design services firm.
Qualified, cold called and presented to prospects, producing more than $150,000 in revenue.
Hand-picked to manage key account, ranking in top five for revenue production.
Developed collateral, including brochures, direct mail pieces and PowerPoint presentations.
Senior Project Manager: ABC Company, Anywhere, USA (2001-2003).
Increased profitability by managing projects to improve marketing for Store Brands Division.
Planned and managed marketing projects from concept to production, with 100% on-time record. Managed $2.2-million budget (largest in division).
Increased profitability by streamlining turnaround on new POS package from 8-9 months to in only 7 weeks. Increased competitive edge by initiating and working with programmer to create database tracking sales, marketing and production efforts; later rolled out division-wide.
Managed launch of new Fruit Rolls product in Spain, coordinating successful media and packaging efforts to market product. Overcame significant hurdles in global logistics (2003).
Built and managed cross-functional teams of up to eight vendors and internal staff worldwide.
Coordinated all collateral, product demonstrations and other details to support sales personnel at 9 tradeshows, including Private Label Manufacturers Association show (2001 and 2002).
Played key role in planning and coordinating launch of new items, from packaging concept to plant production. Achieved 100% on-time record on all 21 launches over three years.
Co-managed vendor contracts with Vice President, involving 24 designers, separators and printers. Also worked with 16 Anywhere ad agencies to promote products.
Increased sales team profitability by introducing Web-based asset management program that delivered timely project data to field sales reps prior to client meetings.
Senior Project Manager: ABC Company, Anywhere, USA (1998-2001).
Worked with marketing, sales and production teams to manage package-design projects
Mastered consumer packaged goods marketing by working in 6 different divisions: Breakfast, ABC Company Pizza, Dessert Specialty Goods, ABC Company, ABC Company.
Managed more than 145 projects to 100% on-time completion, from strategy through press approval stages. Included massive redesign of more than 50 ABC Company packages.
Met marketing goals for brand strategy and awareness by directing design process to maximize consumer appeal. Identified packaging improvements based on consumer insights, competitive changes and new technologies. Provided art and photo direction on all packaging projects.
Shortened approval process 5 weeks by helping implement online tracking software (1999).
Played key role in successful Haagen-Dazs Cruise promotion by coordinating all marketing efforts of PR and advertising firms on project (1999).
Delivered regular presentations to VPs on marketing strategies and brand communications.
Awarded for ensuring successful ABC Company and ABC Company team product launch (2000).
Executive Assistant: ABC Company, Anywhere, USA (1997-1998).
Supported sales and client service. Worked directly with CEO, Controller and Directors.
Worked with executive team to establish annual budget and five-year strategic plan.
Planned and managed four major marketing events for up to 600 affluent attendees.
Assisted sales reps by creating and coordinating production of 35-40 monthly proposals.
Sales Assistant: ABC Company, Anywhere, USA (1995-1997).
Helped increase revenue with effective marketing and sales support.
Worked with Product Management and Marketing to develop innovative new product designs, and managed projects from design to final printing stages (100% on-time record).
Organized and managed special event for 3,000 attendees in 1996; more than doubled attendance in 1997, to 7,500, as a result of outstanding efforts.
EDUCATION
Bachelor of Arts: Marketing, University of Anywhere, Anywhere, USA (1995).
Minor in Journalism and Mass Communications. Worked as Senior Project Manager at ABC Corporation to finance education. Awarded as Employee of the Quarter in 3Q 1993.
ADDITIONAL INFORMATION
Languages: proficient in Spanish, familiar with Italian, currently learning French.
Interests include golf, biking, tennis, volleyball, swimming and hiking.
Computer skills: Macintosh and Windows; Excel, Word, PowerPoint, FileMaker, PhotoShop, Illustrator, Freehand, Acrobat and Internet research.