This is a sample resume for a professional seeking a media position where more than nine years’ marketing experience will add value. His track record exceeded client expectations – in fact he grew annual sales by nearly $2 million with new media strategy (2002).

KEYWORDS
Media, marketing, advertising, branding, newspaper, magazine, client services, account management, market research, market analysis, promotions, communications, brand, consumer,print, negotiate, marketing plan, direct response, direct mail, in-store promotions, retail

PROFILE
* Solid marketing and advertising experience in multiple categories, including retail, technology, recreation, financial services and products,
for consumer and business-to-business marketplaces.

* Proven media skills. More than nine years of experience in strategic planning, budget management, market research, negotiation, and results analysis, with expertise in print media.

* Excellent client service skills. Effective in supporting customers, managers and team members in fast-paced, high-expectation Fortune 500 and entrepreneurial environments.

* Analytical, with creative problem solving ability. Conceived and managed brands’ first-ever consumer magazine program, resulting in additional annual sales of nearly $2 million (2002).

* Strong organizational, prioritization and interpersonal skills. Cited by management for developing relationships and trust with all levels within organization and with outside clients and vendors.

PROFESSIONAL EXPERIENCE
Senior Media Planner/Buyer: XYZ Media., Any City, Any State (2000-2003).
Directed advertising, marketing and media programs for high-visibility Portrait Studio division of leading photography, printing and manufacturing and processing company.

* Effectively managed annual budget of $13 million, providing successful marketing and advertising support to 650 national branded retail photography studios.

* Planned and negotiated national, regional and local newspaper, FSI, direct mail, pre-print, package insert, on-line and in-store promotions. Conducted extensive market and competitive research.

* Generated more than $2 million annually with development of consumer magazine program (2002); identified opportunity, presented to senior managers, and led program completion.

* Produced additional $120,000 in annual portrait sales with creation of “XYZ Traveling Easter” program; initially launched in seven markets, and successfully applied nationally.

* Delivered weekly, monthly and quarterly reports and analyses to executive managers and field staff, detailing costs and results of media and marketing plans.

* Promoted to increasingly responsible and valuable senior media role, expanding accountabilities
to include management of accounting, billing, vendor selection and creative participation.

Media Account Director: XYZ Marketing, Any City, Any State (1999-2000).
Managed national media and marketing services for dynamic, results oriented print advertising agency.

* Led nearly 20 clients

* Grew account billings nearly 20% (more than $1 million in new annual revenue), by providing exceptional service and strategic, value-added media programs.

* Secured and negotiated national and regional media placement in high-visibility publications.

* Developed business-to-business marketing expertise, including branding, target market research, direct response, and results analysis; promoted twice in less than two years for results.

Senior Account Coordinator: XYZ. Inc., Any City, Any State (1996-1999).
Recruited to manage vocational and marketing services for regional social
services agency.

* Led professional development of 15 diagnosed disabled adults, including building of career skills and abilities, securing job opportunities, and monitoring performance.

* Identified and developed partnerships with Fortune 500 firms, leading to placement of nearly 15 individuals in jobs.

* Assisted individuals in achieving high levels of success; more than 20% of caseload graduated from program, demonstrated by long-term employment and
social skills assessment.

* Using outstanding relationship-building skills, built trust and rapport with senior management, clients, government agencies, corporate partners, and family members of individuals.

* Rapidly advanced for exceptional performance; promoted three times within three years.

Senior Account Representative: XYZ Enterprises, Inc., Any City, Any State (1994-1996).
Handled multiple sales and marketing responsibilities for entrepreneurial engineering products firm.

* Marketed industrial products to school districts, government agencies, and national parks.

* Achieved 90% client retention rate; solved complex account problems, ensuring customer satisfaction and continued patronage.

* Produced over $200,000 in additional sales targeting hospitals as new market segment (1995).

* Rapidly promoted twice in less than two years for superior client service and problem-solving skills; from Assistant Representative (1994) to Account Representative (1995).

EDUCATION
BS: Advertising, XYZ University, Any City, Any State (1994).

* Member of Alpha Lambda Delta National Honor Society. Dean’s List. Member of Alpha Tau Omega Fraternity.
GPA: 3.2.

ADDITIONAL INFORMATION
* Volunteer: XYZ State Parks, Any City, Any State (1996-present).
* Volunteer: XYZ Society, Any City, Any State (1996-present).
* Volunteer: XYZ Hospitals, Any City, Any State (1995-present).

* Computer skills: Microsoft Word, Excel, Outlook Express, FileMaker Pro, PowerPoint, Works, Amiga Graphic Design, Adobe PhotoShop 7.0, Internet research.