FOR IMMEDIATE RELEASE

Minneapolis, Minnesota, March 28, 2007 - Cell phone text messaging (SMS) campaigns are one of the most effective and efficient branding tools that employers and schools can use to recruit members of Gen Y yet few college recruiters use cell phone text messaging to market their opportunities and even fewer use it well. CollegeRecruiter.com, a high traffic career site, and leading youth media and marketing agency Campus Media Group have extensive experience in the targeting, creative, delivery, and tracking of cell phone text messaging campaigns and are sharing that knowledge in a new, free white paper for college recruiting professionals.

The co-authored "Best Practices for the Use of Cell Phone Text Messaging (SMS) Campaigns for Recruiting" white paper guides the recruiters on key issues such how to build their own list, how to rent a list, how to design their creative, and how to ensure their cell phone text messaging (SMS) campaign is well received. Copies are available for free download at www.CollegeRecruiter.com/pages/white-papers.php and www.CampusMediaGroup.com.

About CollegeRecruiter.com

CollegeRecruiter.com is the highest traffic career site used by job-hunting students and recent graduates and the employers who want to hire them. Three million visitors per month use the CollegeRecruiter.com network of career sites to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and thousands of pages of employment-related articles and Ask the Experts questions and answers. Further information about CollegeRecruiter.com is available at http://www.CollegeRecruiter.com/pages/press-room.php.

About Campus Media Group, Inc.

Campus Media Group, Inc. is a leading youth media and marketing agency that specializes in reaching students on campus through a variety of integrated marketing channels. Today's top brand recruiters, recruitment agencies and enrollment marketers choose CMG to plan, buy and manage media that reaches college and high school students. For more information, please visit www.CampusMediaGroup.com or call 952-854-3100.

CONTACT INFO:

CollegeRecruiter.com

Steven Rothberg

3109 W 50 St Ste 121

Minneapolis, MN 55410-2102

USA

Phone: 800-835-4989

Fax: 702-537-2227

Steven@CollegeRecruiter.com

http://www.CollegeRecruiter.com