Targeted Email, Cell Phone Text Messaging, and Direct Mail Pricing Information



CollegeRecruiter.com offers a variety of products to help employers and others reach the more than 10 million college students and recent graduates in our database. These products include:

Customer Testimonial

"We just received the results back from the tests that we ran on your targeted email product on behalf of one of our large government clients. We wanted to verify for our client that your file is as advertised and 100% deliverable and to ensure that you are not currently on any major spam blacklists. We were extremely pleased to discover that your current deliverability into the inbox is 99% and you are not on any blacklists to date based on our audit. Your deliverability and clean record allow us to have an excellent resource for our clients ongoing email acquisition efforts.

-- Eclipse DM

Targeted Email Campaigns

With a database of 120 million candidates, including more than 10 million college students and recent graduates, we can help you reach thousands, tens of thousands, or even hundreds of thousands of highly targeted candidates. If you need to hire a lot of people quickly or are targeting very difficult to reach candidates, this is a fantastic solution because it combines the best features of job postings (high quantity of responses) and resume bank access (high quality). You can specify the types of candidates that you wish to receive by 700 data fields, including keywords, occupational fields, major, school, diversity, age, gender, language skills, income, education level, zip code, area code, and many more!

The gross cost for targeted email campaigns depends on the quantity and is based upon the client providing the final creatives. For campaigns targeted to fewer than 50,000 candidates, the most economical option is to have us deliver a plain text email with no tracking or tests. For larger campaigns or if you want a graphical (HTML) email, tracking, and testing, pricing is based upon the quantity of candidates to which we deliver the emails:

  • 0 to 50,000 plain text (no tracking or tests) = $800
  • 0 to 50,000 HTML = $2,250
  • 50,001 to 100,000 plain text or HTML = $45 per thousand
  • 100,001 to 250,000 = $42 per thousand
  • 250,001 to 750,000 = $35 per thousand
  • 750,001 to 1,500,000 = $30 per thousand
  • 1,500,001 or more = $25 per thousand

Follow-up Discount: The cost for a follow-up email is 50 percent of the cost of the initial email if the creative and targeting are identical. The follow-up email must be purchased prior to the deployment of the initial email.

If you want to target different groups of people with the identical creative, we can save you a significant amount of money by delivering all on the same day because we will add up the number of people in each of the groups for pricing purposes rather than considering each as a separate campaign. So if you want to send the same creative to 10,000 people in one city, 15,000 in a second city, and 25,000 in a third city, we will charge you the same $2,250 price as if we delivered one email campaign to 50,000 people in one city rather than the $6,750 if we were to regard this as three separate campaigns . If the creatives are not identical, then each campaign is billed as a separate campaign because each must be tested, deployed, and tracked as separate campaigns.

Streaming video can be included in any email campaign for an additional $1,500. Studies show that the number of emails which are opened (read) and responded to increase by up to 70 percent when streaming video is included. Our technology allows for the video to begin playing the moment that the email is previewed or read, regardless of whether the recipient is on dial-up or a high speed connection.

CollegeRecruiter.com can host a customized landing page with your look-and-feel for $450 per 60 day period. This is a great solution if your web site does not track the source of your leads or if you want the information submitted by the candidates to be automatically and immediately routed in a different way from that used by your web site.

Unlike many of our competitors, we do not charge for sent emails. Rather, we charge only for delivered emails. As a result, you do not pay for emails which are blocked by the ISPs or which bounce back. Also unlike many of our competitors, we do not charge extra for additional "selects." With many of our competitors, if you want to send an email to 100,000 engineering students and have at least half of them be a member of a particular diverse group such as African-Americans, you would pay additional fees for selecting engineering students and an additional fee for selecting the diversity requirement. With CollegeRecruiter.com, you do not pay for any selects. Put simply, we deliver on your behalf an email to the exactly the types of candidates you most want to reach for a simple, flat fee.

For additional information, please call (800) 835-4989 x.702 or email us.

Customer Testimonial

Several of our offices needed additional auditors, who can be pretty tough to find. We bought a list of auditors and had CollegeRecruiter.com deliver an email to them on our behalf. We're about to send offers to several of the candidates and, because of the success of the first batch, we're already planning a second campaign!

-- Sandi Molettieri, Control Solutions International

Cell Phone Text Messaging (SMS)

Text messaging to cellular and other mobile phones is an exciting, new way to improve the branding of your organization's opportunities with a highly targeted group of college students and recent graduates. Through our text messaging (SMS) service, we can deliver on your behalf a 145 character (includes from field, spaces, and punctuation) text message to the cell phones of more than 3,400,000 text and 200,000 mobile streaming video enabled cell phones used by college students and recent graduates. And because the database is the same as that used for our targeted email and postal mailings, we're able to select the recipients through any combination of the 700 fields of data and even combine the campaigns so you may, for example, have us deliver a targeted email to 100,000 candidates and then have us deliver a follow-up text message to the cell phones of those candidates who clicked through to your web site from the email message but did not register at your site.

We recommend delivering your message on a Sunday (Saturday is the next best day) to the cell phones of your target audience people. We can also deliver on your behalf at no additional charge an HTML or plain text email to the same people. In this way, not only will you get the benefits of the improved branding from the cell phone text messages but you will also get the benefits of the superb responses that we generate from our targeted email product.

The gross cost for CollegeRecruiter.com to deliver on your behalf the cell phone text message and follow-up email:

  • 0 to 15,000 = minimum charge of $3,225
  • 15,001 to 100,000 = $215 per thousand
  • 100,001 to 250,000 = $200 per thousand
  • 250,001 to 500,000 = $180 per thousand
  • 500,001 to 800,000 = $165 per thousand
  • 800,001 or more = $150 per thousand

For additional information, please call (800) 835-4989 x.702 or email us.

Targeted Postal (Direct) Mail Campaigns

Using the same data as for the targeted email campaigns above, CollegeRecruiter.com can also help you reach via postal mail any combination of the 120 million people in our database. We can do as little as provide the names and addresses for the recipients of your mailing or, for an additional fee, handle the entire campaign from start-to-finish.

We have up to 700 fields of data per candidate. Each may be selected to refine the targeting. Examples of these selects include Three Month Hotline (most recently updated records), geography, investment type, income, net worth, age, gender, marital status, computer owner, ethnicity, religion, address type (school or permanent), gender, job title/function, industry, education, grade point average, major, and diversity. We guarantee 90 percent deliverability (industry standard is only 85 percent) because we overlay our data to help better pinpoint the right prospects and because we scrub our database using the National Change of Address Database (NASD) every 30 days.

The gross cost for CollegeRecruiter.com to create a list of names and addresses is:

Single Use Unlimited Use for 365 Days
0 to 10,000 names $1,150 flat $3,000 flat
10,001 to 25,000 $115 per thousand $300 per thousand
25,001 to 100,000 $105 per thousand $280 per thousand
100,001 to 250,000 $95 per thousand $260 per thousand
250,001 to 500,000 $85 per thousand $240 per thousand
500,001 to 1,000,000 $75 per thousand $200 per thousand
1,000,000 or more $65 per thousand $180 per thousand

Depending on how we deliver the data, there may be an additional charge. There is no charge to receive the data pre-printed on four-up Cheshire labels or via email. There is an additional charge of $20 per thousand to receive the data on pressure sensitive labels, $40 per file for magnetic tape, and $100 per file for diskette.

For additional information, please call (800) 835-4989 x.702 or email us.

Advertising Agencies

Please note that all of our prices are gross with the 15 percent standard commission paid to recognized advertising agencies.






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