As Director of Sales, Consumer Marketing for CollegeRecruiter.com, Betsy is responsible for the sale of advertising packages to organizations which want to market their products and services to college students, recent graduates, and alumni. Betsy also sells cost per acquisition (CPA) advertising to military and other organizations who want to pay to generate employment-related leads from candidates by the lead or click.
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Betsy grew up in Iowa and moved to the Chicago area to attend Northwestern University . She graduated with a Bachelor's Degree in Political Science and Economics but was unsure of what she could do with a Poli Sci major other than run for President or go into sales. Fortunately for Betsy, she made the wise choice and took a job selling computer hardware and software. Betsy went through the IBM sales training program and went on to work for a business partner of IBM's selling personal computer software. Betsy started working in the Internet space in 2000 in a variety of positions including media buying, ad sales, and ad brokering. Betsy has extensive experience in email marketing, lead generation and affiliate marketing. Betsy lives in the Chicago area with her husband, two teenagers and a very large bloodhound named Hunter. When she is not working, she enjoys watching her kids sporting events, hiking, skiing, reading, and walking. |
To reach Betsy, email her at Betsy@CollegeRecruiter.com.
