By Kevin Donlin
What if I told you that 80% of what you're doing every day in your job
search is a total waste of time? Well, it's true, according to the Pareto
Principle.
Let me explain ...
Vilfredo Pareto (1848-1923) was an Italian economist who found that 20% of
the Italian people owned 80% of that country's wealth. But what's
fascinating about his discovery, also called the 82/20 Rule, is that its
implications go far beyond economics.
Examples: 20% of your carpeting gets 80% of the foot traffic ... 20% of any
sales force produces 80% of sales ... 20% of your customers cause 80% of
your problems, etc.
In other words, a small number of causes produce a large percentage of
effects, in a ratio of about 20:80.
What does this mean for your job search?
About 20% of what you do accounts for 80% of your results. Conversely, 80%
of what you're doing to find a new job is producing only 20% of your
results -- it's largely a waste of time.
So, to get hired faster, you must focus like a laser on the 20% of your
actions that produce 80% of your employment leads. It's that simple.
Here are three ways to do just that ...
1) It's the Network, Stupid
According to all the research I've done, the clients and seminar attendees
I've spoken to over the years, and my own experience, up to 80% of job
leads come from networking.
Yet, where do most job seekers spend 80% of their time? Chasing after job
postings online or in the help wanted ads. This is a mild form of mass
insanity.
Bottom line: if you're not spending up to 80% of your time expanding your
network, talking daily to friends, colleagues, family and new contacts
about the job you seek and the value you can deliver ... you're screwing up.
Turn it around. Change your priorities. Make time to network every day --
starting today.
2) Begin Your Resume with Bold Strokes
Recognize that the opening lines of your resume must grab readers by the
lapels and force them to keep going. Typically, that has to happen within
the first 15-30 seconds. Otherwise, you'll lose out to more compelling
candidates. Every time.
So, in the top 20% of page one, clearly tell employers what you can do for
them and why you're the one to do it. Back your claims with specific facts
and figures that are easy for busy readers to grasp -- no puffy language or
empty assertions, please.
When you do this, and fire off your big guns early, you'll be 80% of the
way toward getting employers to read your entire resume ... and call you
for an interview.
3) Make the Best First Impression at Every Interview
Where do 80% of your results in the job interview come from? You guessed it
-- the impression you make in first 1-2 minutes -- the opening 20%.
Here's good news: the first 20% of every interview is largely under your
control. You decide what clothes to wear, how to groom yourself, when to
leave so that you arrive on time, how to smile and shake hands, what
opening words to say, questions to ask, etc.
So prepare thoroughly and treat the opening 20% of your job interview like
the golden opportunity it truly is.
OK. You understand the Pareto Principle and its effect on your job hunt.
Now, here's your homework assignment. Sit down and add up how you've spent
your time over the past 5-10 days. What 20% of your activities have
produced 80% of your employment leads? Do more of them. What 80% of your
efforts have been unproductive? Stop doing them, or delegate them.
-- Kevin Donlin is the author of "The Last Guide to Cover Letter & Resume Writing You'll Ever Need," a do-it-yourself manual that will help you find a job in 30 days ... or your money back. For more information, please visit http://www.CollegeRecruiter.com/guaranteed-resumes.php