By Kevin Donlin
I get a lot of questions these days from frustrated job seekers, who want
to know how to get noticed by employers, how to network more effectively, etc.
After poring over my email inbox for the last 30 days, I picked four
commonly asked questions that really resonate for October 2003.
If you or someone you know is in the job market now, chances are one or
more of these questions (and answers) will apply to you.
So here they are ...
Question 1: “With so many other candidates sending in resumes these days,
how can I get mine noticed?”
Answer: It’s always been important to focus your resume on results and use
compelling language. Nowadays, it’s more than important -- it’s essential.
You can do two things today to improve your resume and your chances of
getting noticed:
Focus on the results of what happened when you did your job well. Not
the duties, not the responsibilities -- the specific results. To do this,
look at how you did your job and what good things resulted when you did it
well.
Here’s a quick “before” and “after” example from one resume that worked
like a charm.
BEFORE
* “Cleaned up Microsoft Access database.”
AFTER
* Helped retain $20-million contract with top client after working 16-hour
days for four months to clean up Access database and repair reporting
problem using Excel and Crystal Reports.
See the difference?
Understand that the purpose of the first line in your resume is to make
employers read the second. The purpose of the second line is to … you get
the idea.
NEVER assume hiring managers will wade through a text-heavy magnum opus to
discover on page 3 that you cut costs by $35,000 last year. Not when they
have 200-300 other resumes to read.
If it’s critical that readers know something about you that makes you the
ideal candidate, put it near the top of page one, or at least mention it
there, and go into detail later.
Question 2: “How can I find inside contacts in a company I want to work for
when I don't know anyone who works there?”
Answer: Try to come at them from all angles.
For example, although you may not know anyone who works at Company X, you
do know about 250 people, if you’re at all average.
And the 250 people you know, know 250 others. That’s 62,500 people. Chances
are, one of them is connected somehow to Company X.
If not, find out who the suppliers and customers of Company X are. Use your
network to get an introduction at one of those firms. Then move back up the
food chain and get an introduction at Company X.
As a final suggestion, the Vault Web site is a great
networking resource you can use to meet people in companies nationwide.
Question 3: “What industries are doing well in this economy?”
Answer: To find out what the demand for certain jobs is, search for
openings at the bigger sites, like CollegeRecruiter.com. Experiment using a variety of terms.
Examples: a search for "registered nurse" pulled up 2082
openings nationwide, while a search for "art teacher" returned 71.
If you don't find a good number of openings, try new search terms. If
pickings are still slim ... consider a career switch.
Question 4: “I've tried networking, but it didn't work.”
Answer: That’s like saying, “I tried skiing, but it didn't work. I kept
falling down the mountain.”
Sure you tried networking. But did you try doing it right?
- Did you call the 50 best-connected people you know and ask, assertively:
“Who do you know who needs an IT manager who saved $4.5 million for his
last two employers?” (You can email that message to the other 200 people in
your network.)
- Did you send a thank-you email (good) or card (better) to everyone you
spoke with? This is not only common courtesy, it also lets you get into
their head twice.
- Did you reconnect with your network every 3-4 weeks with an update on
your status and the specific job you’re looking for?
- Important: did you regularly send industry news, tips and other
information to folks in your network? If you act as a resource to these
people, they'll remember you and reward you with job leads.
Now, go out and make your own luck!
-- Kevin Donlin is the author of "The Last Guide to Cover Letter & Resume Writing You'll Ever Need," a do-it-yourself manual that will help you find a job in 30 days ... or your money back. For more information, please visit http://www.CollegeRecruiter.com/guaranteed-resumes.php