By Barbara Ling
What good is it to spend a bazillion dollars for high-profile job visibility if your advertisements read as exciting as the recipe for boiling water? This really is an epidemic in the staffing industry. You only have to go to any large job board and search for a common position. For example, say, biology like so: http://jobsearch.monster.com/jobsearch.asp?cy=US&brd=1&q=biology Some choice responses include http://jobsearch.monster.com/jobs/9761204.asp http://jobsearch.monster.com/jobs/9761188.asp http://jobsearch.monster.com/jobs/9750375.asp Desire more amusement? Searching for unix reveals http://jobsearch.monster.com/jobs/9762672.asp http://jobsearch.monster.com/jobs/8145571.asp How *much* are these people spending for the opportunity for candidates to ignore their posts? I'd wager it's far more than my neverTaken vacation to Disneyworld! My mom always says, if something is worth being done, it's worth being done *right*. Job post advertising should target the WIIFM aspect of all applicants! "What's In It For Me!" Sure, your requirements are important...to you! But they're not the first area of concern for your *candidates*. Candidates want to know how they'll benefit from their next employment assignment. What is the growth potential? Training included? What's the health/medical/dental insurance? Is flextime available? How about childcare on campus? An inhouse fitness center? Free coffee? See where I'm coming from? Effective job posts are one of the most killer tools you have to win the talent war. You want to ensure your job post grabs and keeps the attention of the quality candidates you need. So how can you ensure your recruiters always max out their benefits in this arena? There are several ways. One, assign an employee to oversee all job posting in all boards. This can be accomplished rather simply by bookmarking all of the URLs required, and then visually scanning the results. You can create a script to automatically email the manager and recruiters responsible a report on the effectiveness as well. If you do not have the time, you can search for an experienced Internet recruiting consultant to provide the same service. I've been asked this many times myself, which is why RISE now provides this very service (Our Job Post Outpost!) at http://www.riseway.com/pjobposts.html . Depending upon the level of service, your job post quality and effectiveness can be monitored and evaluated and improved upon for an unlimited number of job boards. Call us at 877-738-3113 to learn more. If you can do this yourself, I certainly urge you to assign someone to take responsibility for it. You can dam up the torrent of money flowing out of your budget via ineffective job advertising, and turn that into revenue via qualified hires rapidly.- Article courtesy of Barbara Ling. For more information, please go to RISE Seminars or The Internet Recruiting Edge.
