By E. Rene' Hart, CPRW
A client of mine telephoned me a few weeks back to let me know that he had
landed his dream job as a human resources manager with a well-known company.
When I asked him why he sounded so despondent, he explained that after
spending the morning reviewing resumes of potential candidates for an outside
sales position, he was frustrated that not one of the documents told him what
he really needed to know.
He went on to say that he had created a detailed position announcement
outlining the specific qualifications required for the position, but none of
the candidates' resumes focused on what they could offer to the company. "Why
can't they write like you?" he laughed. "My resume said exactly what I was
targeting and what my accomplishments had been. My new boss is STILL talking
about how great my resume is!"
Many job seekers miss the mark when creating their resumes, because they
don't focus on building a resume that will meet the needs of their audience:
the prospective employer. How can you make sure that your resume will get
read? Here are some tips:
- Before putting a single word to paper, take a few minutes to outline what
it is that the prospective employer is seeking. If you're in sales, he wants
to know how much revenue you generated, how many new clients you brought in,
how large your territory is and so on. If you're an executive assistant, he
wants to know if you're capable of handling special projects, dealing with
irate customers and staff, or if you can keep confidential issues to
yourself.
- Put your basic job descriptions aside for a moment and focus on your
accomplishments. Don't just say you're a marketing genius -- PROVE IT to the
prospective employer by citing specific examples of how your ideas have
penetrated new markets and produced new business.
- Get specific! If you cut operating costs by 15%, say so! But don't stop
there...be sure to illustrate (briefly) HOW you managed to cut those costs.
It's not necessary to create a mini-essay for each accomplishment, but you
want to give the employer enough details that he sees how you played an
instrumental role.
- Cut the fluff! Contrary to popular belief, less is really more. You don't need flowery prose and trumped-up adjectives to get the employer's attention.
- Focus on the facts and let your accomplishments speak for themselves!
- Don't tell the employer what he already knows. BIG mistake! If you're a
secretary, don't detail how you use fax machines to send faxes or use MSWord
to create text documents. In other words, give the employer credit for
knowing the fundamentals of the position he's trying to fill. Direct
attention instead to your ability to multi-task in a fast-paced environment
or adeptly juggle 10 incoming phone lines while preserving the company's high
customer service standards.
- Write aggressively. Pick descriptive action verbs to give your sentences
energy and excitement. Never, never, NEVER use phrases like "responsibilities included" or "duties were," as these are perhaps the most tired sentence starters in all of Resume-Land! Substitute stronger openings like "Led special project team..." or "Directed multi-site operations in the Northwest territory..."
- Evaluate the relevancy of your early experience. There's nothing wrong with
the fact that you delivered pizza while you were in college, but now that
you're a seasoned executive with more than 20 years under your belt, do you
think the employer is really interested in that early stuff? CUT IT OUT.
- Throw out the Objective. Forget the "seeking a position that will offer
opportunity for advancement and growth" phraseology -- aren't we ALL looking
for that? Create a Career Profile or Qualifications Synopsis that highlights
your value and summarizes your abilities. The Career Profile is a critical
component, as it sets the tone for the rest of the resume. It gets the
employer excited about what he's about to learn about you and your expertise.
- Proofread! If you don't think errors in spelling or grammar will eliminate
you from consideration, leave a few in there and start sending your resume
out. A handy proofreading tip: read the document from right to left. This
forces your eye to look at each word individually rather than looking at them in phrases.
- In the immortal words of Bart Simpson, "Don't have a cow, man." Don't work
yourself into a frenzy about resume length, paper color, or the ever-popular
flat-fold-or-staple dilemma. Focus on the CONTENT. Make every word count. Get rid of the excess. Make yourself a hero in the employer's eyes -- the *only* candidate he could possibly consider for the position.
When all else fails and it's just not coming together as it should, seek the
advice of someone who knows what they're doing. Experienced professional
resume writers make their living helping job seekers market themselves more
aggressively. They offer objective opinions, fresh perspectives, and
comprehensive knowledge of what employers want to see in resumes today. For
help in locating a professional resume writer, visit the web sites for the
Career Masters Institute or the Professional
Association of Resume Writers.
-- Rene' Hart, Executive Director of Resumes For Success!, is a Certified Professional Resume Writer recognized for her contributions to many of today's top career publications. Contact Rene' toll free at 1-888-522-6121, e-mail her at ReneHart@aol.com, or visit her web site at www.ResumesForSuccess.com.
