By Kevin Donlin
Attention spans are shorter today than ever before.
You have just a few short moments to make an impact with your cover letter
and résumé.
Since the cover letter is what most hiring managers and HR people read
first, yours should make the most impact in the shortest time.
I submit that you have less than 10 seconds in which to make your reader
want to put down your cover letter, pick up the phone and call you for a job
interview.
Here are four ways to do just that.
- Limit yourself to five or six paragraphs. The cover letters I write every
day for clients are rarely longer than five paragraphs. That's an
introductory paragraph, three bullet points to prove your skills and elicit
curiosity, and a strong closing paragraph. A cover letter with this concise
format is easy to scan and shows respect for the reader's limited time. If
you need more room, fine, but never exceed one page.
- Start smoothly. Your first sentence is most important. Use it to give the
reader context for the rest of your letter. For example, it can be very
effective to simply say: "I'm applying for the position of Sales Rep, as
advertised in the Wall Street Journal." If you heard about the opening from
a friend, drop his name in that first sentence: "Jack Smith suggested I
contact you about the position of Design Engineer."
- Drop crumbs. I like to include a "teaser" paragraph in every cover letter
that says, more or less, "Here's why you'd be crazy not to call me." Try
something like this:
"I've developed methods, which I can share with you, that have produced a
15% gain in market share for my current employer over the past 11 months,
for $2.3 million in new revenue."
What's special about you? What can you do? Everyone is unique and valuable
in some way. Make sure this comes through in your cover letter!
- Finish strong. Finish your cover letter with emphasis on how you can help
your prospective employer. And, if possible, include a time when you'll call
to discuss their needs. Here's an example closing paragraph:
"Now I would like to bring these skills to work for you. I look forward to
speaking with you soon about the results you can expect from me, and will
call your office next Tuesday at 10:00 to answer any questions you may
have."
Best of luck to you!
-- Kevin Donlin is the author of "Resume and Cover Letter Secrets Revealed," a do-it-yourself manual that will help you find a job in 30 days ... or your money back. For more information, please visit
http://www.CollegeRecruiter.com/guaranteed-resumes.php
