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By Kay LaRocca

In order to effectively pursue job leads, you first have to find them. It's during this process that many job seekers begin to panic. How do find good job leads? How do you find employers who are hiring and learn what they are seeking in an applicant?

It's important to do your homework and locate every possible resource. Some opportunities you'll forego, because the employer needs someone with qualifications vastly different from yours. Others you'll forego because the job just doesn't interest you, or the work schedule or long commute are unappealing.

The key here is to identify and pursue leads, not positions. Every month (provided the economy is good), there are between 2 and 3 million jobs vacant in the United States alone. Consider this, placing your job hunt into this framework, you should be generating 100 leads (for every two offers you hope to receive) and this sounds relatively manageable.

Advertisements

Job openings are published in various places and in a mirage of ways. Advertisements can be found in your local newspaper, but there are numerous other publications as well to check. National newspapers include job advertisements from companies all over the country and internationally.

Trade association and professional journals offer job opportunities sections, with most jobs relating to the specific field the journal represents. There are some employers who prefer to recruit through their trade publication as opposed to placing ads in the paper.

Advertisements and recruitment notices can be posted in many locations around your community. You will find some employers who place ads in newspapers and journals will also issue job announcements to organizations such as:
  • Federal Government Offices
  • Job Placement Offices
  • Placement Offices at Colleges, Technical, or Specialized Training Schools
  • Professional Associations related to their Industry or Specialty
  • The Chamber of Commerce
  • State Employment Bureau
  • Local Government Offices
Most companies will post openings near their own personnel offices, and throughout other locations in the organization. If you're currently unemployed, contact targeted companies, or individuals you know who are working where you would like to work, to find out how you can review their available job openings.

Directories of Companies and Professions

Another way to identify employers is through industry specific directories and registers. You can also find numerous commercial books that describe the top 100 companies, employers by industry, employers by city, state or region, and more.

Be sure to visit your local library or community college placement office, which frequently contain many business and career opportunity directories. Some directories identify certain companies who hire people with specific skills or recruit people for specialized training programs, such as entry-level management or executive training programs. Others may provide general descriptions of the company's products, services, profits, and total number of employees.

Directories are a great way to identify companies you hadn't thought of contacting. It also helps to remind you of all the job opportunities there are out in the world.

Employment Agencies

Don't overlook the employment agency, which also has listings of job openings. Jobs listed here can include technical, specialist, medical, and professional fields. This is also a place to access local employer information and elicit contact names and numbers.

Private employment agencies are a little different. First, the agency must get paid in order to stay in business. There are usually two ways a technical, professional, or managerial search firm gets paid: you pay them to find you a job or an employer pays them to find them a qualified employee.

If you're considering utilizing this method, be sure to check the agency's credentials carefully. Does it have a successful track record for placing people like you with solid companies? Be certain you understand fully any agreement before you sign it.

Job Opportunities On-Line

With on-line technology changing rapidly, there are broad opportunities available for job seekers. Everything you need is available at the click of your mouse. You can quite possibly conduct your entire job hunt on-line. It's easy to research prospective employers, identify job openings, and submit your resume. Most job networks require little technological know-how and are very user friendly.

Many employers today post jobs on-line using services like Career Avenue, and others. The United States Treasury Federal Job Resources is a loaded web site with extensive openings posted within the government. A site called Teacher Link lists specific opportunities throughout the United States for anyone in the field of education. These are just some of the specialized web sites that are available.

Your resume can even be posted on-line through various services. The most extensive listing on the web providing places where you can post your resume (fee based and free) can be found within The Riley Guide. Some databases are designed to sort and classify individuals in particular fields or with specific skills. Others encompass a broader range, such as professional or managerial positions. Many web sites offer free posting of your resume, however, some electronic placement firms charge both employers and job seekers.

If you're computer savvy enough, you may even consider designing your own web page to promote your abilities and announce your availability for the right job opportunity.

Remember that you are your very own public relations person when it comes to looking for work. Utilizing all available avenues and mass marketing of your credentials is the key to success!

--Kay LaRocca is Vice President Corporate Services for CareerSoar.com. Her email address is kay@careersoar.com.
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