By T.J. Ripley

If you’re looking for candidates in a particular area, you’ll want to look at local source companies. People with the talent and experience you need might be working in one of those companies and they could be thinking about their next career moves. But how do you go about finding companies within any given area?

You could use the local yellow pages or one of the Web-based phone book services like Big Yellow or the GTE SuperPages. These sites are good for finding companies that advertise a specific product or service locally. But they aren’t so useful for finding small startup firms that have national or international aspirations. If you’re looking for people with experience running an e-commerce site, the yellow pages probably isn’t your best solution.

You might faithfully read the business section of the local paper to learn about area firms, find profiles of company leaders and get the skinny on their business dealings. Of course, you need to check the paper (or its Web site) regularly to stay on top of things. If you’re not sure whether your local paper is online, visit Newspapers Online! or NewsCentral for links to local and regional papers.

Another way to find local businesses - in particular those with an online presence - is through a site called Companies Online. The site lists over 400,000 public and private companies that are online. The database comes from Dun & Bradstreet and each entry contains basic information about the firm, such as its location (Web and postal addresses), its revenues, and the number of employees employed there.

The site provides several options for searching for companies. If you know all or part of a company’s name, you can enter that in the search field on the site’s homepage. If you’re looking for a company in a particular industry, you can drill down into a directory that organizes sites into fourteen industry categories. For example, if you click the Computers & Software category you gain access to subcategory listings that include Computer Information Storage & Retrieval, Software Publishing, Computer Maintenance & Repair and Computer Data Processing among others.

Of greater use, however, is the Advanced Search page, allowing you to search for companies based on location.

Just enter the city and state on the form and click the Submit button. You’ ll get a listing in alphabetical order of all the companies in that town along with their headcount and sales figures. Click on the column headings (employees or sales) to re-order the list by those criteria. You can click on the company’s name to get more details about the company

For example, a search for companies in Portland, OR returned 3739 companies and a search for firms in Portland, ME returned 529. Even a search on Swanton, VT (a little town near the Canadian border) returned a list of five Web sites. Imagine how many you’ll find in towns near you.

Unfortunately, we weren’t able to successfully conduct searches on certain combinations of search criteria. That is, we couldn’t get a list of companies in Portland, ME that employ between 100 and 499 people. Such searches invariably resulted in timeout error messages. This may stem from issues related to the site’s recent incorporation into the Lycos Network.

Despite this shortcoming, Companies Online provides an easy and useful way to find local source companies. It’s a tool you’ll want to have on hand wherever you’re located.

-- T.J. Ripley is a journalist and Web explorer who contributes to AIRS research and writing.

About AIRS

AIRS teaches recruiters and high-growth companies to find passive candidates hidden inside directories, databases, archives and the public Web servers of over 400,000 companies and organizations on the Net. For more information about our cutting edge training seminars, publications, or web applications please go to http://www.collegerecruiter.com/pages/airs.php
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