Compared
to being a network news anchor, most jobs suck. Think about it.
. . those anchors work maybe six hours a day, spend half an hour
reading something somebody else wrote, get all the credit for
it, and go home more famous than most U.S. Senators. Those bastards!
You should be one of those!
Whether
you want to be the next Walter Cronkite, or just warp public opinion
as an elite faceless member of "the media," there are
a few hoops you have to jump through to start a career in the
television news industry. True, working in TV news can beat working
at a lot of other places; it's never dull, no two days are the
same, and after two or three decades you can make some pretty
good dough. But in order to land that job, you'll have to start
out doing some low-paying entry-level grunt work. . . and that's
if you're lucky. We're here to help.
1. Get an Internship
The
best way to begin your journey to the anchor desk or executive producer's
chair is with an internship. Getting a first-hand peep into the guts
of a newsroom can tell you whether you want to work full-time in a
world where people swear at each other for no reason and never get
any sleep. Just like any other field, internships let you know if
this is your gig. The good news is that most television (and radio)
stations around the country offer tons of internships. The bad news
is that more than half of those are unpaid. The worst news is that
most of them suck, because you do the things that no one else would
ever do, like organizing videotapes for weeks. And weeks. And weeks.
To be fair, at least you can claim experience when looking for a real
job. Now, a lot of news organizations avoid the sweatshop police by
doling out college credit, which is good for undergrads but tough
for folks who, . . .well, . . . aren't in college. Those out of school
considering a career change to broadcast journalism might want to
explore a graduate program (the eager beavers reading this SYW can
skip right on down to step 3).
It's
not hard to locate TV news internships near you. One way is to pick
up a TV Guide and write the names down of the news stations in your
area. Then dial 4-1-1 and write down what they say. Complee-cated,
eh? Or, you can hit TVjobs.com
for a handy master index of stations in your area. The three broadcast
news networks (ABC, CBS, NBC) and the three cable networks (CNN,
MSNBC, and FOX) have small bureaus in major cities around the country.
All of them are headquartered in New York, except for CNN, which
is run out of Atlanta.
Call
the newsroom, ask for the intern coordinator, and then give a brief,
twelve-minute summary of your career goals. Actually, a quick name
and address of the specific person who accepts intern applications
will do. Newsrooms can be busy, scary places, so this initial call
is not the time to spill your ambitions about how you want to give
voices to the voiceless through the powerful medium of broadcast
journalism. If you sense that the person is not in a hurry, maybe
say who you are and where you go to school, but do not try and turn
a cold call into an interview.
Get
a specific name and make sure you have the correct spelling. Technical
errors can kill any cover letter in any job world, (see "SYW
write an impressive résumé") and "SYW
write a cover letter" for proof), but in journalism they
take on a special meaning. Even in television, part of your paycheck
comes from spelling things correctly. Send a letter filled with
spelling errors to a traditional company and they'll just think
you're an idiot. Send one to a TV newsperson and they'll picture
their newscast filled with butchered homonyms on the day you 'helped
out' in the graphics department. Send off your stuff, and if you
don't hear back in a week, then call. Journalists will respect you
if you are persistent and show an ability to get people on the phone
without being too annoying. That's because their jobs involve being
persistent, getting people on the phone, and being particularly
annoying.
Many
TV news internships present opportunities to do more interesting
things than the entry-level full-time staffers above you. Live television
is a place where deadlines aren't flexible, so any newsroom can
turn into a crisis atmosphere in a hurry. The more crises there
are, the more chances you have to be a hero. Try to spot little
things that need to be done and do them. If you catch a factual
error in a script, say so. If you hear a phone ringing and nobody
can get to it, pick it up. (And then say something into it.)
Most
TV news people don't have the time to make sure their interns are
getting their money's worth from an unpaid job, so the burden here
is on you. If some schmuck makes you spend your semester taking
out the garbage and getting him M & M's, find another producer
or reporter who can give you things to do. The worst thing you can
do all day at a TV internship is to sit around, say nothing, and
wait for the line to appear on your résumé. If you
find yourself organizing videotapes for eight hours a day for weeks
and weeks, you are not getting anything out of your internship experience.
Either talk to someone, or find a better internship. You're better
than that.
2. Choose Between Network and Local News
So
once you've picked up a little experience, you need to decide which
TV news pond you'd like to dive into: local stations or the networks.
There are a lot more of the locals (over 150 markets with several
stations each) than the networks (like 6), so naturally you will be
a much bigger fish the more unimportant the place you start.
Deciding
whether to begin at a network or a local station often revolves
around one thing: how badly you want to be on air. There are two
career "tracks" in TV news: production and on-air.
The
production track involves working your way up to being a producer.
Producers are responsible for putting together coverage and building
it into a story. Whether it is an entire show or a taped piece that
a reporter narrates, producers build the pieces to any news program.
They often start as production assistants, fast-forwarding through
hours of file footage to find the right shots. The next step is
being an associate producer, which usually means fast-forwarding
through more tape, until you become a producer.
If
you want to be an on-air reporter right away, your best bet is a
local station in a small market. If you want to be an award-winning
producer for 60 Minutes, you probably want to pursue an entry-level
job at a network. Either way, the first step is to sit back and
be glad you have rich parents. (Or, to get the right paternity lawyer
and find some.) A 1999 survey by Prof. Lee Becker at the University
of Georgia and Prof. Jerry Kosicki of Ohio State University showed
that the median annual first-year pay for a bachelor's degree grad
in TV news is a delicious. . . $18,200. What a career.
Entry-level
administrative positions at networks don't get much better. The
NewsHour with Jim Lehrer on PBS pays its Desk Assistants
less than $8.00/hr. CNN's Video Journalist program pays $21,500/yr.
For more information on starting salaries in TV news, grab a tissue
and check out Bob Papper and Michael Gerhard's piece for the Radio-Television
News Director's Association, Starting
Salaries: a Crying Shame.
But
if your desire for mad cash takes a back seat to your yearning for
small-town fame, it's not unheard of for recent graduates to be
offered jobs as reporters at small stations right out of college.
To do that, however, you will need a 'résumé tape.'
A résumé tape has examples of stories that you have
done, so that the TV station knows what it's getting. There are
all sorts of specifics on how to and how not to put one together.
TVRundown.com
recommends advice on this subject from the long-time consultant
Don Fitzpatrick, who offers a comprehensive audition
tape guide for $20.00. For a little bit more, you can attend
a Master's program in broadcast journalism.
3. Decide if You Should Go to Journalism Graduate School
Any
academic degree gives you two things:
- the
knowledge and skills you learned while pursuing that degree.
- the
perception by others that you know something because you have
a degree in it.
In
journalism, this seesaw usually favors the first one. You don't
need to go to journalism school to work in TV news, but if you don't
have any experience in the field, this might be a good way to start.
A
number of schools offer Master's programs in both broadcast and
print journalism. New York's Columbia
University, Northwestern University's Medill
School of Journalism, and the University
of Missouri at Columbia are often mentioned in the top tier.
These programs generally draw applicants from a number of academic
backgrounds, and they teach the essentials of news reporting, writing,
editing, and producing. The application process generally includes
personal statements, writing tests, your undergraduate GPA, and,
in some cases, scores on the Graduate Record Exam. Hands-on production
experience is one thing graduates point to when asked what they
got out of "J-school." Master's programs can also give
you the opportunity to produce a résumé tape if you're
interested in being on air some time soon.
4. Be Persistent in Chasing Your First Job
If
you're looking for advice here at SoYouWanna.com, you're already
in a crowd of millions, but if you're looking for a job in TV news,
you're not alone either. A study by some top journalism professors
found that the average TV News Director gets 60 applications for
every entry-level hire. So what does that mean? It means pack it
in, Sparky, this line of work ain't for you.
Just
kidding. You probably won't find too many vacancies for Network
Anchor on the Web, but there are a number of easy-to-navigate search
engines that let you know what jobs are open and where. The American
Journalism Review has an excellent, searchable database that
lets you plug in location, job description, and salary requirements.
The National Association of Broadcasters
lists nationwide openings, and the Radio-Television News Director's
Association is a pretty good jumping off point for seeing what's
out there. TVjobs.com offers
a searchable job database, but you have to register and pay $20.00/yr.
Finally, the Society of Professional
Journalists and The Rundown
offer fairly good background information on what's going on in the
profession and how to get started.
When
you do start sending out résumés, the routine is pretty
much the same as when you found your internship: get the specific
name of the person to whom you should send your material, and follow
up after a week. Just like in any job, blind mailings with generic
greetings probably won't get you very far. If you send résumé
tapes, make sure to strictly follow whatever guidelines are listed
in job ad.
When
you do get that first call back, treat it like a hot story. Follow
up quickly and do your homework.
5. Don't Just Prepare for Your Interview, "Produce" It
Television
news is a medium dominated by producers, so, you need to 'produce'
your interview, and not just show up at it. Most interview tips
for TV news are the same as for other careers (research the organization
where you want to work, act pleasantly, don't show up high on crack,
etc.), but there are a few things you should pay particular attention
to when looking for an opportunity in TV news:
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