By T.J. Ripley
With the explosion of business-to-business e-commerce, there are thousands
of Web sites devoted to businesses, services and professionals. If you find
the right sites, they can serve as entry points into the virtual world that
your candidates visit every day. Yet finding the sites that cater to your
specific industry and attract your candidates is often a challenge.
But that challenge can be a lot easier to handle if you visit
http://www.VerticalNet.com.
VerticalNet focuses exclusively on business audiences in particular vertical
markets. Covering over 50 different specialized industries, the site
encompasses such wide-ranging markets as advanced technology, food service,
environmental industries and manufacturing. With communities for engineers,
scientists, managers, technologists, administrators, distributors, and
executives from around the world, each VerticalNet site concentrates on
their specific information needs.
Individual VerticalNet sites are organized into distinct sections, such as
product center, news & analysis, marketplace, community and resources.
Within each of these categories is a wealth of information that can help you
find candidates and better understand the needs and concerns of that
industry.
For example, the Product Center on each site features a product showcase and
buyer's guide that can provide information about the tools that candidates
in the industry use. The Career Center offers job listings and career advice
for candidates while it offers recruiters a place to post jobs, a chance to
advertise their companies, and access a resume bank. The News & Analysis
area provides current industry news, insider analysis and feature articles
that keep you up to date on industry developments and managerial changes.
The Community area allows industry professionals to network with peers in
discussion forums and chats and at conferences and seminars listed on an
events calendar.
Though VerticalNet can't cover every vertical market in the world, the scope
of those included is impressive. You can check out its directory of vertical
communities at
http://www.verticalnet.com/portal.html.
For example, if you're interested in the embedded computer design industry,
check out
EmbeddedTechnology.com.
If you're looking for professionals involved in the implementation of
automated manufacturing operations, check out
PlantAutomation.com.
If you want to find professionals in the paint and coatings industry, check
out
PaintandCoatings.com.
Need someone in the hotel and lodging industry? Check out
E-Hospitality.com.
If you want to find administrators who make hospital purchasing decisions,
check out
HospitalNetwork.com.
Looking for occupational safety and health professionals? Try
SafetyOnline.com.
Need someone with experience in the power distribution and energy services
industry? Check out
ElectricNet.com.
There's even a site devoted to HR professionals at Human Resources Online
(
www.hrhub.com).
A whole world of vertical markets awaits you- so dive on in.
-- T.J. Ripley is a journalist and Web explorer who contributes to AIRS
research and writing.
About AIRS
AIRS teaches recruiters and high-growth companies to find passive candidates
hidden inside directories, databases, archives and the public Web servers of
over 400,000 companies and organizations on the Net. For more information
about our cutting edge training seminars, publications, or web applications
please call 1-800-466-4010 or check out our web site at
http://www.airsdirectory.com.
