Keyword-Rich Resumes Get You Noticed
The demands on job seekers, in respect to writing resumes, seem to increase daily. Of course, it's not really that often, but it does seem as if the list of resume dos and don'ts has grown exponentially over the past few years. It hasn't. In fact, much of what was important 20 years ago - yes, I'm old enough to actually remember - is still important today ... with a modern twist. Adding email addresses to headings and using keywords to catch the attention of scanning equipment or software are pretty much all there is that differs.
Including keywords was probably important 20 years ago, too, but went by another name, the way "reputation" morphed into "personal brand." Anyway, what's important for job seekers to know is that adding words to their resumes that pertain to their career fields or mirror those they read in job postings will get them noticed faster.
"Keywords are the jargon or terminology of your industry. By incorporating the language of your profession, you confirm your knowledge of the profession," said Nancy DeCrescenzo, director of career services for Eastern Connecticut State University. "I recommend a few simple strategies for keywording resumes. First, keywords can be easily gleaned from employment postings and job descriptions. Find the skills, experiences and talents defined by the employer in the posting, and incorporate the identical language into your resume. College students can re-familiarize themselves with the jargon/keywords of their field by reviewing textbook glossaries and course syllabi. Lastly, don't assume that the reader knows the definition of the keywords. Often the initial round of application review is conducted by HR generalists who may or may not know the keywords of the department or division looking to hire. Keywording should not be subtle. It must be verbatim," she added.
Marky Stein, author, career coach and president of Women's Career Solutions in Los Gatos, Calif., offered serveral tips to help college students and recent grads understand what they need to do to get their internship or entry level resumes noticed.
"The three best places to find keywords are:
1. In the job description for which you're applying
2. In similar job descriptions on the web or other resources
3. By doing a search at the government based database of the position you're applying for at www.onetcenter.org
In large companies, resumes are scanned and screened for keywords before they are even examined by the human eye; in smaller businesses, scanners are not so commonly used."
Marky's tips for optimizing keywords in a resume are:
"STEP ONE: Craft a "general" resume with as many of the most common industry-wide keywords first. You may use this resume for posting, networking or whenever you are applying for a job that has no job description.
STEP TWO: For every specific job description you have, OPTIMIZE and CUSTOMIZE the exact keyword terminology for THAT PARTICULAR POSITION. I know that some people don't want to take the time to do this step, but it is ESSENTIAL if you want to get interviews that lead to job offers. Here are some examples of how that's accomplished:
a) For example, if your job objective on your 'general' resume reads, "entry level marketing assistant" but the specific job you're applying to says "entry level marketing and communications associate" you must use the latter to be competitive in a keyword based resume submission.
b) Similarly if, in the body of your general resume it says you can do "market research" but a SPECIFIC job calls for "market demographics analysis" you should customize that resume to use the SAME term that the job description uses.
Keyword loading - that is, using the same keyword multiple times is a good idea as long as it is grammatical and does not appear so many times as to be distracting, overly obvious or distort the meaning of the phrase."
Jay Hofmeister, Co-founder of The Resume Bay and JEM Consulting Services, strongly advocates the use of keyword-rich resumes. "Keyword resumes are much more effective than traditional based resumes. In fact when most entry level jobs are being applied by the 3-5 year experience person, who has been out of work a while, the resume needs to match the job description or the resume is not even being read. For example when Cardinal Health ran an ad for a Human Resources position, the response was over a thousand candidates. You need to have the keywords in order to get past the initial screen and be viewed by a live person.
"Students need to do their homework, research, and develop some inside contacts for any company they are applying to. Companies are looking for the perfect candidate. For example a student could put on their resume "I was responsible for research and coordination of a project that included SEC reporting." Now does this mean the student has done SEC reporting? No but SEC reporting is a keyword and their resume should make it to the hiring manager. An entry level candidate can, through proper online research, find out niche software and technology that is being used at the company they are applying to. The key is they must, either in their cover letter or resume, relate what they learned in school or from a internship about the specific technology or software used at the company they wish to work for," concluded Hofmeister.
Steven Viscusi, founder of Bulletproof Your Resume, gave a more detailed explanation of how the screening process in many large corporations works. "Keyword-rich resumes are applicable to when you are listing your resume on a search-engine and/or sending it in to a HR department that uses keyword software to select resumes for individual hiring managers to review.
Specifically, the quantity of resumes received today by corporations is so high that companies don't have the personnel or the time to screen resumes or candidates by eye-balling individual resumes anymore. So a computer selecting keywords does it for them," he explained.
Viscusi went on to say that many students and recent grads overload their resumes with keywords, which could actually work against them. Like all experts in resume writing, Viscusi reminds job seekers that a separate resume has to be constructed for each position and each company. That's why proofreading is so crucial. It's easy to overlook a keyword meant for the administrative assistant job at Company A on the resume for the receptionist job at Company B.
The bottom line is that in addition to the traditional concerns like using verbs, proofreading and including all relevant dates on resumes, job seekers must now also remember to use words that are relevant to the jobs and career fields they are hoping to infiltrate.










