Effective Use of Email Recruitment Campaigns
For many people, email is a form of modern communication that is easy and convenient to use. From the perspective of employers and recruiters, it can be used to find candidates for entry level jobs and internships. A good strategy can help companies build effective email recruitment campaigns.
Here is some information for employers and recruiters to consider when creating their email recruitment campaigns:
Use an opt-in list - Send emails to job seekers who are interested in further contact with your company.
Target specific demographics - This allows companies to attract their ideal candidates; it also saves them time and money.
Use clear and concise emails - Make sure the message can be understood, but doesn't take too long to read.
Employers and recruiters may find success with email recruitment campaigns once they know how to use them. Hopefully, this information will give them a start in that direction.
Information provided by Tariq Ahmad.
Source
http://ezinearticles.com/?Using-Email-Marketing-For-Recruiting&id=1729638
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