Have you heard of SMS recruitment? It is the latest form of recruitment in vogue these days. Ever since the cell phone made an entry into the communication scene, there has been a significant change in the way people communicate. The world has shrunk, in effect, and people can remain in touch no matter where they are across the globe.

Text messaging or instant messaging, which is an integral part of a cell phone, has made it simpler to get in touch with people without the need to speak. Instant messaging has become a way of life, especially with the younger generations. Enter a university campus and you will find students busy with their cell phones either sending or reading text messages. Recruiters, having realized the addiction of their main target group to this mode of communication, are taking advantage of it in a big way.

Whether it is an advertisement for an internship or entry level job, they are reaching out to their main target group. Instead of giving advertisements in newspapers and magazines, they have started sending text messages to directly reach cell phone users. Text messages being limited to about 145 to 160 characters, depending on the carrier, means that a recruiter can get in approximately 25 words. This includes the name of his organization and its web address. Text messaging for recruitment must be very crisp and to the point with not a single extra or redundant word.

College students and recent graduates are on the lookout for internships or entry level jobs, and they welcome any information they can get from recruiters. The recruiters' messages must be formal and should not attempt to emulate the language of youth because despite the informal language young people use, they are looking forward to joining a professional and renowned company. A recruiter cannot afford to let his organization appear frivolous.

A text message for recruiting has to be like a mini skirt, short yet covering all the essentials.

Article by a freelance writer