SMS: A Powerful Mobile Marketing Tool
It is amazing how much communication has changed in our world. For example, take a look at the use of social networking sites; they allow people to share information with friends and family. Another unique form of communication is sms, or cell phone text messaging. It can be a powerful mobile marketing tool for employers and recruiters looking to find candidates for internships and entry level jobs.
SMS not only provides employers and recruiters with an effective and relevant form of communicating with college students and graduates, but it also can help build relationships with them. By offering opportunities they value, this audience is likely to respond and want more information, if a text message is clear and to the point. Another advantage of using sms as a mobile marketing tool is knowing that your target market will probably see your message since most college students carry their cell phones everywhere; this means a response will likely come sooner rather than later, which would save time and money.
SMS, or cell phone text messaging provides an easy and direct form of communicating with college students and graduates who want internships and entry level jobs. While there are other mobile marketing tools available, some believe this one is the most powerful. For more information on sms, read SMS Recruitment Advertising.
By the way, I've included a link on how to create a mobile marketing campaign by Kim Dushinski.
Sources
http://www.smsjock.com/blog/living-under-the-influence-of-mobile-marketing/
http://www.fastcompany.com/blog/kim-dushinski/mobile-marketing-ideas/five-steps-dynamic-mobile-marketing-campaign
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