Connect With More Candidates in Less Time With an SMS Recruitment Campaign
Telecommunication has changed several times since Bell. Now another evolution in telecommunications is happening - the use of SMS for recruiting. College students and recent graduates have been using SMS for years and for some, it is the preferred method of communication. This means recruitment for entry-level jobs and internships is more direct and friendly.
On a small scale, text messages can help recruiters maintain contact with candidates and recruit them for internships and entry level jobs. For large scale recruitment, computer technology allows thousands of SMS messages to be sent at one time, and then use the responses to aid further recruitment efforts. There are a few different strategies for entry level job and internship recruitment on a larger scale.
First, a recruiter can use an SMS system to send a message to candidates about a problem that needs attention. In the message, the recruiter expresses urgency and then uses the candidates' responses to find the most qualified and offer them an opportunity work for his organization.
Another method is lists from other recruitment efforts. Recruiters can text candidates about their interest in entry level jobs or internships. For example, a recruiter could use sign-in sheets from open houses or career fairs to later send SMS messages to candidates who had shown interest. Then the candidates can be given a Web address or directed to respond by SMS for more information.
Those methods rely on the recruiter's ability to send a lot of messages at once; and with the amount of people reached, text messaging still proves to be a very effective recruitment tool. Personal interaction usually generates the best candidates, but isn't as fast.
Finally, recruiters can use job postings with a keyword and phone number where candidates can text it, or use taglines like "text me now" or "text to talk to one of our managers." This will make the company look more efficient, tech friendly and compatible with their lifestyles; it will draw candidates to the company's postings and make responses more likely. This type of campaign could be managed by computer or outsourced to a company like mobileStorm, depending on the scope of the recruitment campaign.
In short, the use of SMS messaging allows recruiters to more effectively reach entry level job and internship candidates. It also allows recruiters to convert call lists and candidate information into a new form of contact.
Article written by a freelance writer
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