Objective Statement vs. Positioning Statement
While most resumes begin with an objective statement, many recruiters and hiring managers may prefer entry level job candidates and other workers use a positioning statement. Objective statements tend to focus more on an employee's concerns; it is like a profile. However, a positioning statement clearly speaks more to an employer's needs than an employee's needs, much like a resume objective. A positioning statement may read like this: "A marketing manager with five years of experience promoting campaigns to sell products." From this statement, an employer can see how you could benefit a company.
It may be harder for entry level job seekers to write a positioning statement than an objective statement. Because you know what you want, you're not exactly thinking about an employer's needs thanks to a "me first" mentality. In reality, though, you must consider an employer's needs to get the job you want.
Allow your resume to speak for you. Make sure it is an accurate representation of who you are and what you have done. After all, your resume is a huge factor that can make or break your chances of getting the entry level job you want.
For additional information, check out two of my previous entries: The Resume Objective and Writing Objective Statements.
Source: http://www.thecareernews.com/newsletter.php?news=913
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