Persistency
I find that in my job searching persistency is the key to success. In the past I had been timid about calling my potential employer. This proved to be a mistake. The jobs I have gotten have all been the result of me picking up the phone and expressing my interest.
If I hadn't heard back from a place that I submitted my resume to I decided I had to call.
When you call they can't forget you... it puts your name back in their mind and that's important in the decision making process. What's more important is it shows your drive and desire for the position. That is a good indicator that you will do a good job as an employee.
In my experience picking up that phone is almost as important as the interview itself. Almost.

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Thanks for reminding us that assertiveness is a positive attribute!