3 Tips for Creating an Employer of Choice Culture
Becoming what is known as an Employer-of-Choice (EOC) has always been a challenge - sometimes more than others.
The bad news - this is one of those times! Scarce financial and human resources in almost every organization, skittish customers, volatile markets, returns lower than they have ever been in many sectors and too many people out of work for much too long.
The good news - becoming an EOC doesn't require throwing money at the problem. The principle distinction of an EOC is its culture - the collection of ingredients that creates the recipe for the way an organization gets things done.
To fashion an EOC, we need to develop the culture of the enterprise into one that engages and retains people through optimizing their talent, respecting their contributions and challenging their capabilities.
The tips and tools to follow provide a few ideas on how to engage employees and initiate dialogue and increase your organization's status as an EOC.
3 Tips for Creating an EOC Culture
Tip #1: Get employees thinking about what's possible, not what is.
Through surveys, focus groups or one-on-one conversations, ask people from all levels how your organization rates in the characteristics most often associated with an EOC:
- Work environment
- Work/Life balance
- Learning orientation
- Employee compensation
- Non-traditional benefits
Although their responses are very important, the follow-up question is "What might the future hold for an organization without these EOC characteristics?" An even more impactful question is "What might the future hold for our organization if we do nothing to enhance/strengthen these characteristics?"
This is a quick, subtle and powerful way to get at the expectations people have about the future of the enterprise. A universal rule: expectations - drawn from our previous experiences, interpretation of the present and our perspective about the future - go hand-in-hand with actions. We all know that the performance of an organization is what matters, and is the result of all of the actions taken by individuals - they do add up!
If people are thinking about what the organization is not, or about what it was in the past, they will create what they are thinking about. (Actions follow expectations.) This inquiry is a way to produce dialogue about a possible future that is NOT a re-creation of the past. (Even if the past was pretty good, we know we can't go back. Just ask your Mom!) The past is not the future.
Tip #2: Use a Blueprint to collect and visualize the organization's condition.
The results of Tip #1 typically produce cognitive dissonance. That is, people begin to think about how the future will be if nothing changes (status quo), and the future that is possible if they become engaged in shaping it - the dissonance creates an uncomfortable feeling which motivates people to act.
A Blueprint is a tool that we have found to be a useful way to collect and visualize two divergent or conflicting organizational conditions.
A simplified method of Blueprinting is to use a flipchart: on the left side describe the current state of the enterprise in terms of each of the 5 characteristics most often associated with an EOC listed above in Tip 1; and on the right describe the future state that is possible for the organization, in each characteristic.*
Once you get alignment on the two ends, the next step is to create an Action Plan to move the organization from the current state on the left, to the future state on the right. This Blueprint can be discussed and elaborated on in multiple discussions throughout the organization.
Be careful of two conditions:
1. Do not try to cure world hunger. Make the actions do-able given current resources and commitments.
2. Think through the implications or unintended consequences. That is, as a result of the Action Plan, what will happen that may not be as favorable as you might want? (Some of you may be familiar with a tool we use at WSA, the "Implications Wheel" which has great application here.)
*An additional step: list on the right side how the organization will be in the future if no action is taken to achieve or strengthen the EOC characteristics. Then outline the future people would rather create.
Tip #3: Make the distinction between obstacles and objections.
Changes in an organization provoke a certain amount of resistance. In order to work proactively with resistance, it helps to separate obstacles from objections and to recognize the different type of activities required to address each.
Obstacles and objections sound somewhat similar but they come from very different sources. Lumping these two types of restraining forces together clouds the issue, can divert valuable resources and prevent effective action.
Differentiating between these reactions and responding appropriately can help you get un-stuck in developing or implementing an Action Plan, and enhances the possibility for forward progress.
Obstacles are issues that are beyond an individual's control. We call them, "Can't Do's" such as:
- "I do not have the authorization to ..."
- "I do not have the resources to ..."
- "The current equipment cannot ..."
- "I have not been trained to..."
Objections are within an individual's control and are the, "Won't Do's" such as:
- "I don't see why I need to ..."
- "I don't think it will work if I do that..."
- "It's not my job to..."
- "I see unintended consequences if I..."
With the distinction made between obstacles and objections, the next step is to create a, "Prevention Checklist" in which you outline practical solutions or actions designed to prevent persistent problems/obstacles from derailing your efforts.
Conclusion
Where your organization ranks as an EOC will dramatically impact your ability to attract and retain top talent. This is a vital component to achieving your organizations goals, reinforcing your value proposition with your customers, and creating long-term viability.
We believe that one of the most important strategic business decisions an organization can make (and one that HR has a direct impact on!) is deciding who to hire. Attracting and retaining excited, enthusiastic, talented people who are ready for action will certainly put your organization in a superior position now, as well as post-recession.
Every enterprise is looking for ways to at least maintain their current level of activity and provide some organizational improvements that are easy, low cost and effective. I hope that the suggestions outlined here have provided you with a couple of ideas that you can implement right away.
Article by, WSA president, Paul Plotczyk and courtesy of Work Systems Affiliates











