2009 is going to be an interesting year. Tough economic times, the new 'bail out' term with numbers we couldn't have imagined several months ago, questions regarding our business and political ethics, ending wars, new wars, and a new President to lead us back to prosperity.
We will emerge from this turmoil stronger as a people, country and economy, and therefore it is very important we consider what we must do in business today to prepare for tomorrow. Ensuring the right talent is available to be in the right place at the right time is vital to our timely and successful execution of company goals. There is no better time than today to put the #1 Talent Strategy for 2009 in place.
RADAR - Relationships Ahead of Demand Accelerate Results
Putting the right talent in the right opportunity has typically depended on relationships. Knowing the right person associated with the company or being in the right place at the right time has constituted the main reasons people and opportunities meet. Employee referral programs today, for instance are responsible for up to 40% of the hires for most companies. Programs that are based on relationships developed ahead of demand and utilized when the need arises.
The Internet allows relationships to be forged through job boards, resume databases, social networks, blogs and more. However, companies and talent alike rarely have a strategy in place to manage and appropriately utilize these relationships. Instead, we react to events and start transactions hoping to find the next job or candidate in a timely manner after the need arises. And we rarely accomplish our timing needs because we start managing relationships of value too late.
Building your RADAR Strategy is a bi-directional process. Talent - Opportunity
The recruiting process is the most complex, comprehensive and strategic initiative in business today for companies and talent alike. Great recruiters know that understanding the influencers, decision makers and stake holders on the company side of the recruiting equation is not simple. It takes confidence and experience to ask the tough questions of the right people while outlining a very specific process that must be adhered to in order to source, attract and hire the right talent. And most hiring authorities don't take into account that the same complexity exists on the talent side of the recruiting equation. Think of your own situation. The people affected by any career decision, the people who help with the decision process, the people who influence your decision, all make our process complex.
All talent and all companies would be well served to use 2009 to build their own strategic RADAR. Here are three steps to help get you started.
1. Change your language to Attract Relationships Ahead of Demand
It is amazing how we describe jobs. The words used to describe opportunities have not changed much over the decades, specifically how they began. They start with "We are currently looking..." a reactive transaction statement that serves a purpose but IS NOT language positioned to attract relationships ahead of demand. Change the language to:
"We ARE NOT currently looking; however we are interested in establishing relationships with well qualified talent today for opportunities we plan to open in the future..."
Insure that the statement is honest and you must be clear that you are interested in talent that meets certain requirements.
Candidates are urged to communicate the same way, stating, "I am not currently looking but am interested in establishing relationships with..." as your objective on your resume, social network profiles even in your speech to the right people. Let people know your intentions. Again, if the statement is true there is nothing wrong in clearly stating, "I am not looking but would be open to a relationship with the right organization for the right opportunities."
2. Use Technology to Capture Relationships Ahead of Demand
Companies require career web portals to support relationships ahead of demand.
Many companies use career portals created and hosted by software and Saas companies to post positions, receive and store resumes - processes based on transactions after the fact. Put technology solutions in place that captures talent relationships by allowing talent to:
- quickly profile their interests
- link to social network profiles
- remain anonymous as talent may be interested in the relationship but are not YET prepared to share personal information
Work with your career portal vendor to scope a process that successfully captures ALL Talent RELATIONSHIPS ahead of demand.
Talent can look to the Internet for tools to help manage relationships. A growing number of people use Social Networks to manage relationships by joining 'groups' and reacting to email alerts when news or actions are passed along. Others use Twitter to keep their networks appraised of information that includes career opportunity news. These are new processes that help talent but are rarely used strategically.
Create profiles for opportunities and companies of interest. Define what you want to do, need to do, the type of company you want to work for and are willing to work for by industry, location, size, etc. Use shareware Client Relationship Management tools (ex: www.37signals.com) to store names of people and companies as you come across them daily who fit your profiles or you believe can help you network into your situation of choice.
Remember, you are not currently looking for a job; you are however, interested in establishing relationships with companies and people today for opportunities tomorrow - Relationships Ahead of Demand Accelerate Results.
3. Nurture the relationship with honesty, information of value and timely reciprocity.
Once the company or talent meets your requirements and had agreed to a career relationship it is important all communication is based on honesty. Companies would be well served by sharing positive information regarding sales, growth and personnel additions. And must consider the value of being forthright of sharing negative information prospective candidates will likely see in the press and will question. If your company has a Public Relations department check with them immediately to see if they consider prospective talent a valued constituency they need to include in their message landscape. If they don't, make sure they do - immediately. A growing community of talent relationships is likely buyers or influencers of your product and service and their importance must never be underestimated.
Talent must be honest. A sad statement of our recruitment supply chain over the past 30 years has been falsifying resume data. Not so in the world of the Internet. Companies can easily find and verify information, which includes the activities about your life stored on video at You Tube. Get ahead of any negative information through honest statements about whom you are and who you have been. As you create relationships ahead of demand and share your goals it will be easier to honestly state what you want and are willing to achieve.
2009 will be a year of change in many ways. Companies and Talent will begin to use technology and the Internet to strategically attract, capture and nurture relationships ahead of demand and as a result will accelerate time to hire and time to opportunity. We will not stop reacting to talent and career needs but the efforts of 09 will make a difference over time.
One last point to consider.
A number of people are going to ask you for help this year. Take the time to listen, provide assistance through encouragement and keep them in mind as you go through your daily activities. The person you help today becomes a relationship that could very well help you tomorrow.
Article by, Hank Stringer and courtesy of Kenndy Information Recruiting Trends providing leading edge insights and strategies for the recruiting professional