Making a Business Case for Twitter
I'm at the Social Media Strategies Conference in San Francisco. Yesterday Twitter was mentioned often so I offered to present some business cases for using it. You can watch the conference being live streamed.
Twitter has become a valuable tool for business use. There are so many opportunities to leverage it's capabilities in a way that is relevant & provides value.
Customer Relations
Crisis Communications
- opportunity to respond immediately before it escalates to blogs & other channels
Crowd Sourcing
- product development,
- survey customer satisfaction
Build Brand & Communications
- offer assistance - How can we help you? @ChrisBrogan style
- brand presence
Lead Generation
- new markets
Customer references - star items - refer people to the URL of favorites
- I made one for Techrigy SM2
- how to create it
-use search.twitter.com to search for pertinent tweets
- -open tweet & star them which will propogate the favorites
- Announce new services, coupons & information
-@digitalscrap
- -no push marketing please
- Professional Networking
Laura Fitton @pistachio has a comparison chart for the various microblogging platforms.
- For searching past twitter conversations: search.twitter.com
- For monitoring twitter: tweetbeep.com (there is also tweetscan, but it's not as good)
This has replaced my Google Reader for RSS feeds. By monitoring the tweets in my topic area (ex: social media monitoring and my own name including misspellings) they gather the latest URL's pertinent to my area of interest
If you're just getting started with Twitter I have a post, Twitter 101, with links to resources for getting started. I also provide consulting in the areas of social networking & branding. Feel free to email me at conniebensen @ gmail.com
And definitely follow me on Twitter! @cbensen
What business value does Twitter provide you with? And what are your success stories?
Article by Connie Bensen, Community Strategist, and courtesy of ConnieBensen.com
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