When it comes to technology, I tend to yawn a bit. I've been around the block so long to see trends, fads, and "shortcuts" come onto the recruiting scene, only to vanish as quickly as they arrived.
This is not to say we should ignore technology. No. Instead what I'm saying is much of the ballyhooed technological short cuts, trends and fads rarely live up to the hype and sensationalism for long at least when it comes to recruiting.
Resume Scanning 1996 Style.
Back in 1996, my office had a desktop pc on every recruiting desk. I had been working with computers since 1987 (and prior during college) and I thought I was doing better than most being on a local area network and possessing the best technology offered at the time.
Yet, recruiting colleagues were surprised that I was not using "automated resume scanning". Every other week or so I'd get a call asking me how I "scanned my resumes".
I got the sense people felt I was "not up to date" when I admitted not using scanning technology. I received criticism for not being up to date.
When I was invited for a free demonstration of a then-popular resume scanning system which was supposed to be able to scan about 100 physical, U.S. mailed resumes on an hourly basis, decided to attend.
I believe it was Resumax or something similar at the time and was unable to confirm if the company is still even in business. The program had OCR (Optical Character Recognition) which was supposed to "understand" the image scanned and convert it to digital text (the kind you can edit). The system was supposed to streamline the conversion of hundreds of physical resumes received by U.S. mail into digital format.
I sat through the demonstration. The system featured a Fujitsu high volume scanner which cost thousands alone. The combined software, hardware was somewhere around $75,000.00 to install. I nearly gagged at the price.
I decided to pass. I had Laura back at the office entering resumes through a keyboard shortcut method I had created which was almost as fast and with more accuracy than the OCR demonstration had revealed.
Not buying into this scanning technology was the smartest single move I made.
Had I bought the system, I would have not only been out seventy-five thousand dollars, but the entire system was about to become obsolete within the next eighteen to twenty-four months as a result of the explosive popularity of emailed MS Word documents.
A system purchased to handle postal-mailed resumes would have been relegated to the attic.
So much for technology.
Internet Recruiting circa 1998
The next hype the recruiting industry stampeded toward was the mystique of easily-found "internet resumes" popularized by a certain author who made a debut within the recruiting industry around 1997-1998.
Interestingly enough, it did not seem to matter to anyone at the time that this self-proclaimed guru had no recruiting experience whatsoever and never ever made one single placement in their previous non-recruiting career. Not one placement ever.
The author promoted an "Internet Recruiting" kit. Sold thousands of them. And thousands flocked to related seminars lured by the prospect of candidates found just keystrokes away. I too got caught up in the hype thinking the world had changed on me and I best get in line.
I had two recruiters at the office attend these seminars and spend hours in the office (after hours and late at night) using the techniques. While we did find an occasional low hanging fruit in the orchard, most of it was hanging low for good reason. We never actually placed one individual in a fee-paid search using any of these methods.
I'm not saying such web-based resumes might be useful to recruiters in other industries, but for the industries we served this was not where we were going to find the gems we needed to place managers and key professionals.
We ditched the kit a year later and continued focusing on tried-and-true methods we were all trained during pre-internet days (which continue to work today I should add).
As for the author ... the individual came to me for job placement assistance around 2003 feeling "recruiting is dead".
So much for the next technological fad.
Monster, Hotjobs, Carerbuilder and web-based job sites
Along with the explosion of interest in easily found internet resumes came the popularity of web-based job sites. One of the early founders of a web based site was quoted at conferences as saying "This will put an end to the entire recruiting industry".
Some of us were indeed nervous for good reason.
But in actuality many of these job sites learned that instead of putting recruiters out of business they were going to have to cater to and develop rapport with the search industry itself if they were to thrive.
Today many jobsite staffers regularly attend staffing conferences and keep trade show booths at such events to cultivate the staffing industry its founders threatened to kill.
Jeff Taylor, founder of Monster.com is now working on an online obituary service.
How ironic.
Web 2.0, Social Network Sites
Today's fad, trend and buzz is all about "Social Networking" sites.
Someone emailed me a few weeks ago stating being "friends" with someone else we were discussing. A day or two later it dawned on me to get back to this person. I asked her "Have you actually met this friend?"
"Have you spent time with her?"
"Ever have coffee? Drinks? Or meet in a face to face setting?"
As I suspected the answer to all of the above was "No".
The "friendship" existed virtually. It was in cyber-space with no correlation to what I would define as a real friend in real life.
Déjà vu
Today there are several "Web 2.0 Guru's" now making their rounds around the world attending recruiting symposiums, conferences and conventions.
They draw large crowds whose interest is once again piqued by the prospect of the next electronic candidate shortcut.
Just as it was with the early internet gurus in 1997, some of these trainers (some, not all) have never made a single placement in their entire life. One or two are full time trainers. They train and only train as their vocation. They don't care about placements.
I'm reminded of the 2006 Pink Panther scene where Jacques Clouseau refers to "Yuri. The trainer who trains."
While this is not to say they are not worthy of speaking about social-network recruiting ... and at least comprehend the sourcing aspect of the recruiting cycle ... their remains a big difference between understanding recruiting (finding of a possible candidate) and full cycle client development and consistent placements. Where you actually receive a significant fee for the placement.
Plaxo defines friends
On the Plaxo network (www.plaxo.com) you are given a choice of bullet points to label your online relationship with others.
Under the word "Friends" it specifically states "people you know in real life outside of electronic social networks alone".
What good is having 10,000 names in an "online electronic network" as some networking gurus boast, when you don't even return a phone call?
I tried communicating (via email) to an "internet sourcing guru" not too long ago and found the experience highly frustrating.
When I realized he was not understanding one word I was saying he replied:
"Sorry Frank. I'm talking to you on my headset, reading a blog, receiving IM's, and checking my email at the same time."
I have two words for this type of behavior:
Rude.
And unprofessional.
There is something to be said for focusing on one topic at one time.
How dare you try to speak to me and not give me your full undivided attention?
Is this how you would like me to treat you in return?
Is this what today's guru's are teaching?
I can assure you if you behave like some of the social networking experts out there you will never get a stream of high value client contracts like we've had to produce all of 2008.
Such behavior also proves all the technical tools in the world are worthless unless you know how to interact with professionals once they return your contact and know how to communicate with people.
When I speak to my son I make sure he shuts off his cell phone as nothing but complete undivided attention is expected. I do the same for him if I'm reading the newspaper.
What's sexy, what's not
I was a bit shocked when someone told me just last week "Your seminar topics just aren't sexy, Frank. Since you are not talking about web 2.0 and online social networks ... which is the current trend. That's why you are not drawing the crowds these hip contemporary subjects are attracting".
In other words I was being told I was an anachronism.
I may not be spending time on the "hip topic du jour".
But then again, because I do not get lured into the hype of the day I plod along making my consistent placements with fees between $17,000 to $40,000 month in and out.
How boring it must be to produce semi-monthly with such "old fashioned" methods.
To me its about maintaining a steady rhythm that can be endured long term.
Unplug my computer. Take away my internet. And I will still make placements. I may not snag as many ... but I still will make them.
And many of the people I place are Generation X'ers with Facebook accounts but I never would have found them through those channels as their profiles had insufficient career information.
Lesson from the Ski Industry
In the ski industry there's this old saying among professional instructors:
"Many spend thousands on skis, equipment, and fashionable clothing.
But few ever spend twenty-five dollars on one single lesson to properly use it all."
The same can be said about today's "technology du jour".
You might have the fanciest equipment.
You may have trained on AIRS, Google search strategies, or taken LinkedIn courses.
But can you get it to produce consistent fees in the form of mailed or electronically uploaded checks for you every single week or two?
Once you learn to use tools to source, you will want to know how to cultivate lasting, meaningful relationships.
Eventually the infatuation with Web 2.0 tools will fade. Myspace, Facebook, Tweeter, Blogs, LinkedIn, Digg, etc. etc will all become "so yesterday" just as the previous fads have gone.
Something else will take over just as the fax took over for snail mail and email took over the fax.
Those that consistently invest on long lasting recruiter traing, the types of techniques that actually deliver placement success and client development skills will succeed and rule the world.
Those that focus on fads may make a few bucks off the more gullible in our industry, only to disappear into the horizon.
I can count on one hand all the recruiters that were around in 1987 that are still around today. Only a fraction have come through the ups and downs decades later.
Those that remain successful did so due to their passion and never-ceasing pursuit of skills that transcend time.
Consider the Candidate
According to John A. Challenger of Challenger, Gray and Christmas the outplacement firm, candidates are already finding online recruiting "overwhelming". He states, " One could easily spend all day, every day surfing the Net for job vacancies ... waiting for the phone to ring."
I concur.
Well said Mr. Challenger.
(Full article on http://www.jobjournal.com/article_full_text.asp?artid=2434)
It's only when you exit the online world and enter the realm of the REAL world with at least a telephone call and sharp communication skills that things actually start to happen.
Article by, Frank Risalvato, CPC, CEO of IRES, Inc., a respected leader in the field of recruiting. In addition to providing first-rate executive search services, he is sought as an expert speaker and his cutting-edge articles, opinions, and insightful quotes frequently appear in some of the most respected names in the world of business, Internet, and career related media - all of which is found at his recruiter training site located at www.searchwizardry.com