Job Search Television Network (JSTN), a new cable channel that launched this July in the Chicago market, is using television to reinvent the traditional job search. Television distribution has allowed JSTN to take want ads and on-line job boards to the next level by featuring the 'company-behind-the-job' as well as their available job openings. In turn, jobseekers as well as human resources and recruitment departments of major corporations are approaching their preliminary employment searches from a new vantage point. Career opportunities featured on JSTN include a 60-second Job Report describing the available position delivered in a news format by on-air talent; and an Employer Feature, a unique 3-minute interview with a spokesperson from the hiring company. With the U.S. Department of Labor Statistics reporting that the number of unemployed persons has increased by 1.6 million just over the past 12 months, jobseekers face more competition, while employers look for better ways to manage a growing pool of candidates. As an employment and recruitment mechanism that combines in-depth career opportunities with the company's brand identity, JSTN's approach has tremendous appeal for both sides of the job search. For the price of posting a position on a leading job board, companies receive television exposure along with professionally produced video assets for posting on their job board; text posting of the video link; and presence on www.myjstn.com. The network approach was conceived by co-founders Roger Stanton and Young Jea Shin by merging their ideas of branding opportunities for companies and the use of television as an employment and job search vehicle. "Given the scalability of JSTN, we needed to find a distribution platform for the Chicago market and beyond," explains Stanton. "Comcast was able to provide us with an audience of over a million digital homes. That means we're reaching several million viewers in the Chicago market alone. That exposure supports our plans for expanding into additional U.S. markets." Beyond production and facilitating in the launch of JSTN, strategic partner, Resolution Digital Studios will provide comprehensive production capabilities and technical support for scaling production into additional U.S. markets. Leading companies that already feature job listings on JSTN include McDonald's Corporation, Allstate Insurance, DeVry University, ENH, and U.S. Cellular.

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