When you last made a purchase or a product or service, did you ask a family member, friend or colleagues their opinion on what you were planning to buy before you did so? Most of us look for recommendations as part of the buying process - some call it social proof.

That is why testimonials and endorsements are so valuable - people get to read, see or hear what other people 'just like them' thought of the product.

In one social media workshop I facilitated recently, one participant had made a purchase of over €500 in value only by reading online reviews.

Andy Sernovitz, author and word of mouth expert suggests that you should place product reviews in the following places, not just on the pages of your website or blog that are your online product catalogue:

1. Put them in your banner ads
2. Put them on your home page
3. Test them in different places on the page
4. Put them on product packaging
5. Put them in your email newsletters

Here are five other places you could place your product reviews - and do think about recording reviews not just in words on your blog or website, but in video format or audio format:

6. On your invoice template
7. On your business card
8. In your podcast
9. On your marketing brochure
10. On your banners at trade fairs.

Where else would you recommend that you put product reviews or perhaps where have you found have delivered the best results?

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Article by Krishna De and courtesy of Biz Growth News blog